Viral videos depend upon the perfect combination of creative genius, market timing and an emotionally engaged audience. In other words, you have to get lucky. Betting on a video going viral is a great way to set up your campaign for disappointment. Branded entertainment is all about brands and content creators working together to tell a brand’s story in a compelling, organic way. Great branded content can achieve this goal and create value for brand and consumer whether it goes viral or not.

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Branded Entertainment vs. Viral Videos

Next time someone throws out there on the table the question whether it is a good time now to introduce video in your overall knowledge sharing, collaboration and social computing strategy, think about it twice, because it could well be your next big massive breakthrough. Even all of the way to the top! Executives love being featured in videos! Ask them!

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Shell All of That Knowledge, Please!

Brett Relander of Tactical Marketing Labs discusses the importance of measuring the results of your marketing efforts and provides tips on how to do it.

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How to Measure Results in Digital Marketing

Enhancing and amplifying the viewer’s experience in the digital realm is a must for all network television stations, but first and foremost, let’s make sure the content is of a quality that’s worthy of digital echoes.

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Were the “Most Interactive Oscars” the Worst Oscars?

So, why a YouTube channel if you have videos on your website? This post offers some reasons and asks for more examples.

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YouTube for B2B Marketing – Really?

Today, I’m headed to Beirut, Lebanon for the E-Mediat project, a multi-stakeholder capacity building project for NGOS and Social Media in the Middle East. I’ll be sharing insights about the project as it unfolds here on my blog and other social media channels, including #Emediat tag on Twitter.

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E-Mediat: Beirut Bound – Guess What’s In My Suitcase?

Someone, somewhere, is devising a plan to make a marketing video go viral right now. And while having a video go viral is a coveted achievement, it’s one that few marketers ever actually experience. In a new tipsheet “10 YouTube Tips for Business” ten tips that apply to any video marketing effort outline the best way to approach creating video for your corporate brand or marketing.

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The Making of a YouTube Blockbuster – 10 YouTube Tips for Business

Here are a few tips I’ve learned from my biggest viral video. Of course, the world of online video is constantly changing and certain elements of my success were dependent on unique factors, blah blah blah....The point is, I hope some of you can find useful information in this post that you can apply to your own unique circumstances.

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Case Study: 10 Steps to Viral Video Monetization

The HD DSLR video revolution is here. This tech trend is all the rage. There are contests to push filmmakers to “ tell the story behind the still” and television producers are turning to this compact video recording technology.

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Tips for Shooting a Winning Video for Your Nonprofit

While recent hot topics have centered around mobile and social media in the interactive marketing industry recently, there are a few marketing tools that have received less attention that are worth mentioning. One of these is the use of video. Videos are unique as they can be used on your company site, on YouTube, and through email marketing.

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Leverage Video for Conversion and SEO Benefits

In part one of my comparisons of traditional media marketing comparisons we looked at Radio vs Twitter. In Part two we’re going to compare Television and Youtube. From a business owner and marketer Television is best known to make stars and images.

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Television vs Social Media

As cameras become more sophisticated and cheaper to buy and services such as Vimeo and YouTube provide free and low cost hosting and streaming, small business owners are embedding video in blog posts and web pages with increasing ease.

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5 Ways to Get More From Online Video

In order to build an automotive dealer’s online presence, there are a handful of points to consider.

I am a strong advocate of social media for business. I think if a company makes social media just about marketing, they are missing the big picture of the power and potential these emerging relati...

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Allow Social Media To Transform Your Strategy

I recently had the pleasure of sitting down with Max and Jason from Al Gore’s Current TV. As the stars of the hugely popular Still Up, they’re at the intersection of pop culture and socia...

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New Media, Social Change and Current TV: An Interview with Max and Jason