How do you persuade people to pay for something they’re used to getting for free? This is the problem faced by many service providers in the internet world, with both Twitter and Times Online trying...

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What Twitter and Rupert Murdoch Can Teach You about Marketing

Breaking with tradition, the Pentagon used Twitter to announce major changes in its social media policy rather than by issuing a traditional press release. You can read the NY Times coverage here.   ....

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Pentagon Uses Twitter to Announce New Social Media Policy

According to Sunday’s New York Times, the new CEO at Xerox does her own grocery shopping and most of her own household chores. Ursula Burns flies on the corporate jet, but she parks her car in the p...

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Personal Brands: Don’t Pack More Than You Can Carry