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17th December 2010
As I progress in the discovering of social platforms, I meet a whole group of evidences and assumptions, drawing a kind of “best practices” or “most encountered”. And it shapes as the long way of spending time to build something strong and sustainable. I tried to underline the long tail to truth and trust, that magnify the social network pleasure. and compared players as “assets”, who valued, time, participation and relevance to build global community value.
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The quiet way to social: Time, Trust and Truth
20th April 2010
In the online world, Content is King….and everyone wants a turn on the throne. Competition for eyeballs is fiercer than ever, and with such an influx of information hitting everyone all the time, it...
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Want to Make Great Content? Stop Making Excuses
05th April 2010
Automation can make all of our lives easier, and it does play a role in social media. HootSuite allows you to enter in tweets and set the time you want them to be sent out. Blogging software can a...
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Automation vs. Humanization
30th March 2010
Twitter’s growth shows no indications of slowing any time soon. Last month, Twitter said the number of tweets per day had climbed to 50 million. To get a better handle on Twitter’s recent gro...
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Twitter Enjoys Major Growth and Excellent Stickiness
28th March 2010
For all the time and effort many businesses put into setting up in social media it is surprising that many could not answer to the question: “What next?” For some, the answer is: “We’re here and that’...
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Are You ‘Living’ or ‘Existing’ in Social Media?
22nd March 2010
Over 6 months ago Deloitte released their 2009 report on ethics and the workplace this time focusing on impact social computing is having on reputation risk for organisations. The results are very i...
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Social Networking and Reputational Risk in the Workplace
05th March 2010
The Altimeter Group today released a new report on Social CRM and while analysts release reports all the time, this is different. The report is free to read and share under Creative Commons and th...
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Customers Ignite a New Era of CRM