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Social Media for Demand Generation: Silver Bullet or Snake Oil?

26th April 2010

Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that’s what the internet marketing consultants, evangelists, guru...

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Social Media for Demand Generation: Silver Bullet or Snake Oil?

Post tags: companies-market, internet, Internet Marketing, Marketing, media-sites, products, Social Media, the-way, their-products, Twitter, utionizing-the-way

5 Reasons Readers like Numbers in a Headline

20th April 2010

Blogging with Numbers Let’s get this out of the way first: all else being equal, a headline with numbers in it will yield more traffic than a headline without.  That’s been proven enough times that i...

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5 Reasons Readers like Numbers in a Headline

Post tags: all-else, been-proven, being-equal, enough-times, more-traffic, numbers, Strategy, the-way, will-yield

Social Media Is A Meal, Not A List of Ingredients

29th March 2010

When you buy food from a restaurant, why don’t you pay by the ounce? That’s the way the restaurant bought most the ingredients that went into your meal. So why don’t you buy your food the same way...

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Social Media Is A Meal, Not A List of Ingredients

Post tags: bought-most, food, food-the-same, ingredients, meal, most-the-ingredients, ounce, restaurant, Social Media, the-restaurant, the-same, the-way, your-food

How The iPad Will Tranform Mainstream Media (And Won’t Tranform The Web)

15th February 2010

If you believe some pundits and fanboys, the coming of the iPad and the new market for Tablet PCs that it is expected to open up will revolutionize how I use a computer. It will change the way I brow...

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How The iPad Will Tranform Mainstream Media (And Won't Tranform The Web)

Post tags: change-the-way, coming, Marketing, some-pundits, Strategy, tablet, the-coming, the-way, will-change, will-revolutionize