Sunday, April 25th is World Malaria Day and the United Nations is placing its hopes on you and the social graphs you’ve nurtured to finally end this deadly, yet preventable disease. You see...

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Can Social Media Help End Malaria? Let’s Find Out…

Why Marketing is Going Social First As of now, the marketing function has been the first to enter into the social media sphere. As the business function charged with communicating between brand and...

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Using Inbound Marketing & Social Media to Execute Corporate Strategy

There's always a lot going on in the social search space. I've scoured my favorite tweets from this week to present you with 5 news items or blog posts that I wouldn't want you to miss: 1. Sea...

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5 Social Search Stories You Need To Read This Week

Over the weekend, the social media landscape was dominated by discussions about how social media monitoring needs to have people involved in the process to be effective and successful. Jason Falls h...

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Social Media Monitoring: A Beautiful Marriage Between Man & Machine

It’s interesting that those in the social media industry believe everything that’s occurring with respect to social media is new. As I look back to direct marketing, database marketing, networking a...

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The New Media Manifesto

Big companies have rushed head long into the social media space creating social media departments and titles like Social Media Strategist, Community Manager, and Director of Conversation. You know...

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Moving Under the Social Media Umbrella

Changes announced today to Facebook’s privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the en...

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Facebook About to Drop a Bomb on Foursquare?

Trust has become the major buzz word in describing the currency of the social media economy. I’ve certainly been riding that wave, but I think it’s time we really took a look at what makes this soci...

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It’s not trust. It’s social capital.

We’ve heard about the social media success stories of large companies all across the news. Best Buy’s Twelpforce. Zappo’s amazing customer service. The millions of revenue from Dell’s twitter acco...

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Social Media Can Work For Small Business Too