Many people have been hesitant to start using Twitter, while at the same time many others have joined the Twitter community. Somewhere between picking a name short enough for retweets, gaining new f...

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This is Your Brand. This is Your Brand on Twitter.

I was working on a Prezi for a presentation next week by the same title as this post and as I worked through the flow some ideas that had been hanging around in my head sort of came together. The na...

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How the Social Web is Changing Business

Recently I was doing some research putting together a list of upcoming social media conferences, and since so many of you are looking for the same information, I thought I'd share my list with you her...

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Upcoming Social Media Conferences for 2010

When you buy food from a restaurant, why don’t you pay by the ounce? That’s the way the restaurant bought most the ingredients that went into your meal. So why don’t you buy your food the same way...

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Social Media Is A Meal, Not A List of Ingredients

Ask any marketer to draw you a picture of the sales funnel and you’ll get virtually the same picture.  There are a number of proposed ways to look at the funnel applied to social media, includin...

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5 Ways Social Media Impacts Consideration

We take twitter spam seriously around here. We often use words like spam, spammers and undesirables. And it always leads to the same question: “what is spam?” The universal answer seems to be: “Eve...

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Twitter Spam: Can You Block What You Can’t Define?

Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impressio...

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SBF: The Surprising Gender Difference In Customer Loyalty

0 In business, the inefficiency of many bureaucracies stems from the same lack of trust we all experience online. In most mid to large-sized companies, employees work in a system where trust is a sca...

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The trust bureaucracy

For many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being the "year of mobile marketing" ... and after a month o...

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5 Terms That Signify The Future Of Mobile Marketing