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    A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

    22nd April 2010

    Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of …

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    A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

    Post tags: been-working, daily-user, Getting Started, Media, over-the-past, past, Social Media, Strategy, the-past

    B2B Integrated Marketing Communication: The Impact of Social Media

    08th April 2010

    Leverage the strength of B2B channel partners while gaining greater visibiltiy to your end-user customers. In the past, B2B integrated marketing communications (marcom) was about control—ensu…

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    B2B Integrated Marketing Communication: The Impact of Social Media

    Post tags: channel-partners, greater-visibiltiy, integrated-marketing, leverage-the-strength, Marketing, past, Social Media, strength, the-past, the-strength, your-end-user

    Generation Y says “Yes” to the Convergence of Email and Social Media

    05th April 2010

    Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.The recent researches by eMarketer and Stron…

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    Generation Y says “Yes” to the Convergence of Email and Social Media

    Post tags: few-times, growth, past, recent-researches, social networking, survival, the-growth, the-past

    5 Steps to Remedy a Failing Online Community

    31st March 2010

    Not all online communities for business succeed.  In fact, many fail.  The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 6…

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    5 Steps to Remedy a Failing Online Community

    Post tags: all-online, best practices, failure rate, few-years, over-the-past, past, popular-research, Social Media, the-past, topic-over