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A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

22nd April 2010

Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of ...

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A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

Post tags: been-working, daily-user, Getting Started, Media, over-the-past, past, Social Media, Strategy, the-past

B2B Integrated Marketing Communication: The Impact of Social Media

08th April 2010

Leverage the strength of B2B channel partners while gaining greater visibiltiy to your end-user customers. In the past, B2B integrated marketing communications (marcom) was about control—ensu...

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B2B Integrated Marketing Communication: The Impact of Social Media

Post tags: channel-partners, greater-visibiltiy, integrated-marketing, leverage-the-strength, Marketing, past, Social Media, strength, the-past, the-strength, your-end-user

Generation Y says “Yes” to the Convergence of Email and Social Media

05th April 2010

Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.The recent researches by eMarketer and Stron...

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Generation Y says “Yes” to the Convergence of Email and Social Media

Post tags: few-times, growth, past, recent-researches, social networking, survival, the-growth, the-past

5 Steps to Remedy a Failing Online Community

31st March 2010

Not all online communities for business succeed.  In fact, many fail.  The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 6...

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5 Steps to Remedy a Failing Online Community

Post tags: all-online, best practices, failure rate, few-years, over-the-past, past, popular-research, Social Media, the-past, topic-over