In the 10 days leading up to Black Friday, the biggest retailers on Facebook – those with the most Likers – grew their fan bases by an average of 10%. Respectable. But more aggressive retailers on Facebook grew their fan bases at twice that rate! (See data below.)

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Black Friday Promotions Drive Big Facebook Numbers for Aggressive Retailers

Measurement is one of the most interesting areas within social media right now. Not only is effective measurement critical to demonstrating results in an emerging space, but sophisticated measuremen...

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Altimeter, Web Analytics Demystified Release New Research On Social Media Measurement

First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not...

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Should you buy Twitter ads? Yes. (And no, this won't ruin twitter)

In 2009, "social media" became the conventional buzzword to replace "Web 2.0" as the most eye-roll-inducing term of the year. To be fair, social media captured a lot of what was finally maturing: ph...

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Social Identity Applications: Managing Your Career Online

One of the most suggested means of getting traffic to a site is to get involved in forum discussions (or bulletin boards as they are also called) on your topic of choice.  You can find highly target...

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The Basics Of Forum Marketing For Your Small Business

One of the most interesting applications of Data/Text Mining and Information Extraction is Politics. I started collecting information from various blogs, websites and forums and applying Information E...

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Predictive Analytics and Politics - Part 1

One of the most inspiring things about the digital landscape is the access and sharing of information. I had a chance to read some of Chris Messina’s thoughts on the new Mozilla Online Identity conc...

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Online Identity Evolutions

Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consume...

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The Brand Dashboard: A Window to Relevance

Yandex, the leading search engine in Russia was quick to adopt Twitter. Last September they started publishing a list of the most popular Twitterati and including the service on their blog section, ...

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Yandex Release Russian Twitter Statistics

Findings from Paris-based web intelligence firm Semiocast has shown Japanese and Malay to be the most prominent Asian languages used to communicate on Twitter. The research ranks English top (rep...

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Japanese, Malay Are Most Spoken Asian Languages On Twitter

Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devot...

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5 Twitter Management Tools You Can’t Live Without