Info Blog Reviews » the-first

The New Rules of Thought Leadership Marketing (Part 2)

cgseo — Fri, 23 Apr 2010 15:39:49 +0000

B2B content marketing has changed, especially with the advent of social media. Last week I talked about the first two of six new rules of thought leadership marketing. These rules are primarily abou...

Are Marketers Wasting Money with Advertising?

cgseo — Tue, 20 Apr 2010 17:35:37 +0000

The influence of relationships is greatest when consumers are buying a product for the first time or when products are relatively expensive- factors that tend to make people conduct more research, s...

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Are Marketers Wasting Money with Advertising?

Should you buy Twitter ads? Yes. (And no, this won’t ruin twitter)

cgseo — Tue, 13 Apr 2010 14:51:37 +0000

First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not...

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Should you buy Twitter ads? Yes. (And no, this won't ruin twitter)

Social Media Strategy: Are You Marketing or Communicating?

cgseo — Wed, 07 Apr 2010 14:30:44 +0000

Congratulations! You’ve taken that first step toward taking your brand into the digital space by bringing a social media team on board. Now, who are the first people these folks should meet with? The...

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Social Media Strategy: Are You Marketing or Communicating?

The Many Faces of Social Media Content

cgseo — Mon, 22 Mar 2010 01:53:48 +0000

In writing, the first rule of thumb is usually audience identification. That is to say the writer understands his or her audience with respect to content, tone, length and similar attributes. ...

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The Many Faces of Social Media Content

A 4 Square Economy?

cgseo — Sat, 20 Mar 2010 10:02:24 +0000

The Next Economic Paradigm is arriving and the first entries include Foursquare. Few people understand the significance of this new class of social media applications. Foursquare contains many (but ...

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A 4 Square Economy?

Millennials Need Instant Gratification

cgseo — Sat, 06 Mar 2010 08:53:00 +0000

Why is it that Millennials demand instant gratification?? If you put yourself in our shoes, though, can you blame us? We grew up on technology. I used a computer for the first time in the fourth gra...

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Millennials Need Instant Gratification

Zynga denies mishandling FarmVille Haiti funds

cgseo — Tue, 02 Mar 2010 23:32:25 +0000

In the first test of how much Facebook members should trust online gaming operators like Zynga with handling funds ostensibly destined for charitable causes, Brazil's largest online newspaper has co...

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Zynga denies mishandling FarmVille Haiti funds

Twitter Influence Graders: Behind the Green Curtain

cgseo — Sun, 28 Feb 2010 19:07:00 +0000

Does influence on Twitter matter? And, if it does, what is the best way to measure it? On the first question it seems reasonable to say influence only matters if all or part of the reason you are on T...

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Twitter Influence Graders: Behind the Green Curtain

Can you learn to be ‘social’ when using social media?

cgseo — Wed, 24 Feb 2010 18:43:31 +0000

When I started blogging in 2005, one of the first things I did was study how the so-called 'successful' bloggers blogged. One of the bloggers I began reading was Hugh MacLeod at Gaping Void. I notic...