23rd April 2010

B2B content marketing has changed, especially with the advent of social media. Last week I talked about the first two of six new rules of thought leadership marketing. These rules are primarily abou…

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The New Rules of Thought Leadership Marketing (Part 2)

20th April 2010

The influence of relationships is greatest when consumers are buying a product for the first time or when products are relatively expensive- factors that tend to make people conduct more research, s…

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Are Marketers Wasting Money with Advertising?

13th April 2010

First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not…

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Should you buy Twitter ads? Yes. (And no, this won’t ruin twitter)

07th April 2010

Congratulations! You’ve taken that first step toward taking your brand into the digital space by bringing a social media team on board. Now, who are the first people these folks should meet with? The…

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Social Media Strategy: Are You Marketing or Communicating?

21st March 2010

In writing, the first rule of thumb is usually audience identification.   That is to say the writer understands his or her audience with respect to content, tone, length and similar attributes.   …

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The Many Faces of Social Media Content

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