B2B content marketing has changed, especially with the advent of social media. Last week I talked about the first two of six new rules of thought leadership marketing. These rules are primarily abou...

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The New Rules of Thought Leadership Marketing (Part 2)

The influence of relationships is greatest when consumers are buying a product for the first time or when products are relatively expensive- factors that tend to make people conduct more research, s...

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Are Marketers Wasting Money with Advertising?

First, to all the Twitter lovers out there: this is the first sign of the apocalypse. Of all the places Twitter could includes ads, this is the least obtrusive and the most relevant. People will not...

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Should you buy Twitter ads? Yes. (And no, this won't ruin twitter)

Congratulations! You’ve taken that first step toward taking your brand into the digital space by bringing a social media team on board. Now, who are the first people these folks should meet with? The...

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Social Media Strategy: Are You Marketing or Communicating?

In writing, the first rule of thumb is usually audience identification.   That is to say the writer understands his or her audience with respect to content, tone, length and similar attributes.   ...

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The Many Faces of Social Media Content

The Next Economic Paradigm is arriving and the first entries include Foursquare. Few people understand the significance of this new class of social media applications. Foursquare contains many (but ...

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A 4 Square Economy?

Why is it that Millennials demand instant gratification?? If you put yourself in our shoes, though, can you blame us? We grew up on technology. I used a computer for the first time in the fourth gra...

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Millennials Need Instant Gratification

In the first test of how much Facebook members should trust online gaming operators like Zynga with handling funds ostensibly destined for charitable causes, Brazil's largest online newspaper has co...

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Zynga denies mishandling FarmVille Haiti funds

Does influence on Twitter matter? And, if it does, what is the best way to measure it? On the first question it seems reasonable to say influence only matters if all or part of the reason you are on T...

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Twitter Influence Graders: Behind the Green Curtain

When I started blogging in 2005, one of the first things I did was study how the so-called 'successful' bloggers blogged. One of the bloggers I began reading was Hugh MacLeod at Gaping Void. I notic...

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Can you learn to be 'social' when using social media?