Here is some good news to start the year. A new McKinsey report, The rise of the networked enterprise: Web 2.0 finds its payday, suggests that there are many benefits to be derived from using “collaborative Web 2.0 technologies.” aka enterprise 2.0.

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McKinsey Finds that Enterprise 2.0 Provides Value You Can Measure

In the most active markets that they explored (Brazil and India) almost 90% of consumers are taking part in social media on at least a monthly basis. Even the least active markets they explored (Spain and the Netherlands) had more than 50% of consumers taking part in social media on a regular basis. This is the third wave of the report and is based on a panel of 51,000 users across 12 countries.

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Social media now mainstream -- growth is in real-time interactions

What blew me away in a good way is the fact that Entertainment went down as a trending topic and Hashtags went up... way up as a matter fact going from just 9% in 2009 to 40% in 2010.

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Major Shift In Twitter Trends From 2009 To 2010

The survey found out that indeed only 13% want to interact directly with the company.

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The top-10 reasons why consumers follow a company on Facebook

If you have not found a job via social media or not hired through social media, you are not alone as the survey from Executives Online Ltd demonstrates.

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Not getting recruited via social networking? Don't worry, you're not alone.

Nielsen has taken a few hits recently on the integrity of their data — undercounting web traffic and losing accreditation for their diary-only markets being chief among them.

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5 Ways Social Data Has the Edge over Nielsen

It seems like the nonprofit sector is having great success harnessing technology to rally communities and drive donations. But what about using it to make social change more scalable? That seems a little more elusive. Recently, I began experimenting with pushing the kind of info usually relegated to final reports out across multiple platforms. The results make me optimistic about scaling social good by leveraging information.

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Using Social Media to Share Research

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From Community Management to Command Centers

Niklas de Besche is the executive director of Meltwater Group, provider of social media monitoring tool Meltwater Buzz. If you are interested in learning more about this measurement tool visit: http://www.meltwater.com/products/meltwater-buzz/.

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The Future of Content Survey: How Effective do Businesses find Social Media Strategies?

In its report, PandaLabs referred to social media sites as being "a “perfect working environment” for cybercriminals because Internet users, for now, place more trust in these sites than other online tools, like email.

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Facebook and Twitter Most Unsafe Social Networking Sites in 2010

As much of a buzz word ‘integration’ is, I believe that really is going to be the key to effective digital marketing plans this year. Instead of it becomes an either/or situation with Mobile and Social, both can be used, in tandem to deliver effective results.

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Here’s to integration in Mobile Marketing and Social Media

The other thing to keep in mind is the validity of the findings themselves. Now I am by no means saying Statcounter's figures are inaccurate but tell me, have you ever seen something, anything, that generates more stats, graphs, charts, algorithms, than social media?

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StumbleUpon Passes Facebook For Social Media Traffic

As the lead-to-revenue management story gets written this year, the importance of gaining this critical insight into how buyer behaviors and goals continue to evolve will become more and more evident. Buyer personas accompanied by buyer persona scenarios (robust depticions of the buying process as well as buyer journey mapping) can play a crucial role in giving organizations deeper knowledge on how to design a L2RM model that truly maps back to buyer goals.

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The Importance of Buyer Personas to Lead-to-Revenue Management

Distractions can be internal and come from our brains, our thoughts. We think of something else we need to do while doing something else. Or maybe it is negative thoughts. What do time management techniques and good habits look like in an age of connectedness?

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Time Management Tips for Nonprofit Social Media Professionals

Social media's rapid adoption has been primarily because it is cheap and cool. Being effective? Not so much. Blasphemy? Not really. We have all read the high profile social media success stories and know they deliver "the goods." But the majority of the social media use I see "on the street" is pretty basic stuff:

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Most marketers: social media is cheap and cool but not very effective