On one level it’s amazing that we have this level of innovation, on another level it’s maddening to keep up. On one level this competition spurs entrenched companies to step up their game, on another it causes paralysis in business as everyone waits on the eventual “winner.”

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Social Media Site Overload and the NEXT BIG THING.

Doing too much good can actually be bad. Trying too hard to get a lady will only make you fail, trying too hard to close a deal will definately make you fail and over-the-top-delivery of expectations will make you fail. Don’t try too hard.

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The theory of managing expectations and conversations

I love twitter and I love spending time, reading and engaging with people. It is just who I am. I don’t spend much time blogging though, I have 113 blog post written at this point. Then it got me thinking if I should concentrate more time creating content blogs. Questions I @AskAaronlee .. oh wait that is ME.. . Time to re-write my own goal

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What Are Your Social Media Goals?

This is the first time I’ve ever had the opportunity to move away from something I really enjoy towards something I expect to enjoy even more. This is also the first time that I won’t have a check appear at a specific time for a specific amount anymore. I’m scared sh*tless, to be perfectly honest, but I also know that it’s going to work out for the absolute best.

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Big Step

A conference seminar described some tools that will make a big difference in your strategic approach to social media. The seminar touched upon 15 elements which are needed to build your presence on social networks for business-to-business initiatives. One element was how to gather information to provide relevant content for your target audience in order to build or enhance your brand. This post lists the nine tools that were discussed in the seminar.

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Nine Content Curator Tools for Social Media

A welcome tab gives you a dedicated space to communicate with new visitors. The question is How will you use this space? What will be your Facebook welcome tab strategy?

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What is Your Facebook Welcome Tab Strategy?

Trying to build a social shopping site outside of Facebook would be an expensive, slow and risky challenge. Not only do you have to attract users in their millions, but you also have to persuade them to start spending as much time on the site as they do on Facebook.

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Why Facebook Could Dominate the Next Generation of Ecommerce

When Robert Keane launched Vistaprint in 1995, he never could have envisioned it would become the world’s leading provider of printing services to small businesses. What are those printing services? For many, it’s all about the low-cost business cards Vistaprint has become synonymous for. But it’s much, much more than that. The company recently launched branded apparel to add it to its extensive list of offerings for small businesses. Moreover, for the 2011 fiscal year, global revenue is expected to net around $785-$800 million, with business cards only estimated to be 1/3 of that figure, according to Keane.

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Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Future of the Business Card

Someone, somewhere, is devising a plan to make a marketing video go viral right now. And while having a video go viral is a coveted achievement, it’s one that few marketers ever actually experience. In a new tipsheet “10 YouTube Tips for Business” ten tips that apply to any video marketing effort outline the best way to approach creating video for your corporate brand or marketing.

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The Making of a YouTube Blockbuster – 10 YouTube Tips for Business

Continuing further with the series of blog posts on highlights from IBM’s Lotusphere 2011 event in Orlando, FL, a couple of weeks back, I thought I would go ahead today and share with you folks what, to me, was one of the major highlights from the entire week, which is, basically, sharing some further insights from, what I thought, was *the* best presentation from all of the keynote & breakout sessions that I attended while in there.

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IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson

If you had to pick between getting tons of traffic or having a high conversion rate, which one would you pick? Most marketers churn out content for SEO rankings, build backlinks for offsite optimization and may even invest in PPC at some point. Whether your objective is to get people to buy, opt in to your list or download your content, you need to understand the significance of both.

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3 Steps to Getting More Traffic and Higher Conversions

Over the past year there has been an increased interest placed on local search and location based advertising. Sites like Yelp, Google Places and Citysearch, just to name a few, have continuously made strides in the local search market and local businesses have jumped on the wave. But no one ever talks about what happens once you have joined these directories, You’ve added your business but now what? Are you going back to check on the progress of your business? How are you measuring success?

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Beyond Local: Have You Taken Control of Your Online Reputation Yet?

According to the report, traditional tactics just aren’t providing the return on investment that they used to. Our B2B buyers are spending less than 25% of their time paying attention to TV, print and outdoor advertising. Where are they spending their time? Social Media. Hundreds of millions of blogs, thousands of tweets per second and huge growth in user numbers across the main social sharing sites Facebook, Twitter, Linkedin. B2B buyers are taking part in this trend with as many as 90% reporting that they use social media tools.

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Social Media For B2B Marketing – How To Get Started

If you think that launching a campaign on Twitter or Facebook is going to give you immediate results, then perhaps you are in the wrong field! Social media is fast becoming the most powerful marketing tool on the planet but only in the right hands. Impatience will lead to disaster as prospective customers run away from aggressive companies begging to be heard like a jealous ex. Here are 5 reasons why you need to stick to your social media guns.

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5 Reasons To Stand By Your Social Media Plans

I’m teaching this week at the University of Oregon’s School of Journalism and Communication. From what I can gather so far, in conversations with Professor Deb Morrison and instructor Dave Koranda, the program is more progressive than most. Deb plays the role of creative director for the program as well as a teacher, mentor and force of inspiration. Dave is busy inventing new classes that strive to help students learn the importance of widening their interests in order to become strategic problem solvers.

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Creative Digital Strategy: Five Suggestions