Info Blog Reviews » Strategy

How To: Be a Great Blogger When You’re Not a Great Writer

cgseo — Wed, 23 Mar 2011 21:35:35 +0000

Even if you're not skilled at writing pretty sentences, you can use these tips and tricks to be a successful blogger.

What Social Media Marketers Can Learn From Trade Show Marketers: The Hockey Puck Strategy

cgseo — Wed, 23 Mar 2011 19:57:34 +0000

What social media marketers can learn from one company's hockey puck giveaway at a trade show.

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What Social Media Marketers Can Learn From Trade Show Marketers: The Hockey Puck Strategy

Eight Scintillating Lessons from SXSW

cgseo — Tue, 22 Mar 2011 09:02:32 +0000

The scope of this annual conference is so vast that it simply cannot be captured in a blog post … let alone a short one! But I would be remiss if I didn’t write about this significant experience with the community, so here are eight highlights:

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Eight Scintillating Lessons from SXSW

Walled Gardens and the Value of Innovation: Questions for Bill Franks

cgseo — Wed, 16 Mar 2011 17:06:53 +0000

Two interesting articles of note in the current Harvard Business Review, one, an interview with John (“I’m not Meg Whitman”) Donahoe, the new CEO of eBay, and a fascinating piece about creating a “culture of experimentation” coincide perfectly with my recent talk with Bill Franks, Chief Analytics Officer at Teradata. Bill* has become an innovation evangelist to the customers of this cutting-edge, “big data” provider, and it just so happens that eBay is one of them.

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Walled Gardens and the Value of Innovation: Questions for Bill Franks

Corporate Social Media: Why Adoption Must Be a Collaborative Endeavor

cgseo — Tue, 15 Mar 2011 09:20:11 +0000

Corporations tend to fragment specific tasks, and for good reason. Efficiency requires structural fragmentation, a calibrated process to move along something as complex as a large company, a living organism complete with working parts.

Creating a Social Intranet where Employees can Learn, Plan and Do

cgseo — Tue, 15 Mar 2011 05:14:00 +0000

Social media has generated a flurry of organizational buzzwords and catch phrases — collaboration, enterprise 2.0, knowledge share, cloud computing, community, online reputation, social CRM, crowd sourcing... and the list goes on and on. One of the phrases that you hear more and more frequently is actually one that has been around for quite some time: employee engagement. (And one that is very near and dear to my heart.) With this renewed focus on engagement, organizations are now assessing how they can leverage social technologies to engage their most important audience, employees. And where better than the your company intranet? The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means using social technologies to not only enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet.

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Creating a Social Intranet where Employees can Learn, Plan and Do

The 2011 Social Customer Engagement Index – Results, Analysis and Perspectives

cgseo — Mon, 14 Mar 2011 17:40:58 +0000

Last September TSC released the results of the inaugural Social Customer Engagement Index survey, performed in June 2010. The survey was done in partnership with the Society of Consumer Affairs Professionals (SOCAP), and focused on how successful the professionals in our combined communities view their employer’s efforts to engage customers via social channels – from a customer service perspective.

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The 2011 Social Customer Engagement Index – Results, Analysis and Perspectives

7 Takeaways on Strategy, Creativity, and Innovation from 2011 TED

cgseo — Fri, 11 Mar 2011 16:50:00 +0000

After nearly a week’s worth of 2011 TED Simulcast posts, here are seven takeaways that apply to strategy, creativity, and innovation from the various Day 2 TED Talks presented at TEDxKC

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7 Takeaways on Strategy, Creativity, and Innovation from 2011 TED

How to Measure Results in Digital Marketing

cgseo — Thu, 10 Mar 2011 23:00:09 +0000

Brett Relander of Tactical Marketing Labs discusses the importance of measuring the results of your marketing efforts and provides tips on how to do it.

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How to Measure Results in Digital Marketing

Making Business Sense of Social Media and Social Networking – Is Blogging Dead?

cgseo — Thu, 10 Mar 2011 18:53:26 +0000

Scott Monty has got a rather interesting and very insightful blog post where he comes to ponder how e

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Making Business Sense of Social Media and Social Networking – Is Blogging Dead?

3 Practical Reasons for a Small Business to Blog

cgseo — Thu, 10 Mar 2011 10:33:23 +0000

Blogging is a powerful marketing tool you can use for engaging your existing customers while attracting potential new customers. It’s fast, efficient and a terrific way to build brand awareness and customer loyalty. Best of all --- it allows you to be seen as the industry expert while building trust and likability.

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3 Practical Reasons for a Small Business to Blog

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

cgseo — Tue, 08 Mar 2011 14:00:00 +0000

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere” report. Given competition of that magnitude, why should people spend time reading yours? As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but due to randomness.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

What Makes an Exceptional Social Media Manager?

cgseo — Fri, 04 Mar 2011 22:48:23 +0000

While certain positions are up for debate, there is no escaping the fact that we're going to need more folks who can manage the social media aspects of a content marketing engagement.

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What Makes an Exceptional Social Media Manager?

Everyone Has a Plan Until They Get Punched in the Mouth

cgseo — Thu, 03 Mar 2011 00:18:05 +0000

In reality, when done well, strategic planning is a continuous and ongoing process. Because guess what – while you are taking your good old time planning, the ground underneath you is already moving, and continues to move. Markets change, situations change, the landscape changes, so your plan must adjust accordingly.

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Everyone Has a Plan Until They Get Punched in the Mouth

Online Strategy Using Social Media

cgseo — Mon, 28 Feb 2011 23:14:10 +0000

Strategies are like excuses. Some people have them some people don’t. Some are good and some not so good. Some are so good that you file it away should you need it in the future. Today I offer you an online marketing excuse of a strategy that incorporates social media.

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Online Strategy Using Social Media