26th April 2010

Marketer extraordinaire Lee Odden sent me an email the other day asking my opinion on the question – Does social strategy need to come before tactics? It was an appeal that went out to any number of…

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Don’t Let Strategy Be An Excuse

26th April 2010

 Photo by Halloween Jack Many nonprofits have are actively exploring social media – from dipping in their toes into the water with a low-investment experiment to jumping off the cliff.   One proble…

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What’s Your Nonprofit’s Social Media Measurement Strategy?

25th April 2010

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. When you close a deal, what’s your next step? When you sign the contract…

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The Relationship Behind the Sale

25th April 2010

What would happen if you owned a newspaper but you asked your readers to do the distribution for you? The Washington Post has implemented the Social Graph from Facebook: Use your Facebook netwo…

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Facebook Open Graph: Washington Post and Future of Social News

24th April 2010

I have a theory that charisma arises from authenticity. When a writer has found his voice, when a singer has discovered her style, they have power. We feel it. It draws us to them. Why? Because we wan…

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The Importance of Charisma and Authenticity

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