When Amanda Rose began was organizing a London Tweet-up with some of her friends in September 2008, she came across some interesting results. By connecting with the right people on the popular social network, she was quickly able to grow an event in two weeks from a gathering of friends to a sold-out 250-person (er, Twitter user) event, all to benefit a local charity.

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Harnessing the Power of Twitter—Twestival 2011

What social media marketers can learn from one company's hockey puck giveaway at a trade show.

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What Social Media Marketers Can Learn From Trade Show Marketers: The Hockey Puck Strategy

An article in today's London Metro paper startlingly reports that in the Global Top 10 for businesses who use

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Twitter in business

The internet is changing the way the human network learns. Instead of learning from an instructor or a book we are learning to learn from each others experience. With wide open communications and networking capabilities the new learning model is changing how, what, when, where and who we learn from. We are now gathering together into virtual tribes seeking knowledge about anything, everything and everybody.

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Tribal Learning

Abstract:The Internet is now *Social*.

I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by

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Research Findings Highlight the Evolution of Social Business

The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. The algorithm does a great job of preventing users from being spammed with content, but the effect of this on brand reach is a new hurdle for many of the more established fan pages on Facebook.

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EdgeRank – What Does It Mean for Brands?

Unless you’re one of the very few who have no recognizable photos online, there may not be much you can do regarding online facial recognition search.

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Put on Your Sunglasses! Facial Recognition Is Going Social

Make room on the spreadsheet, there's a new Romeo in town. Business' romance with new revenue channels is a tortured tale. E-Commerce is now beloved and has had a home amongst the Excel columns for some time, but the courtship wasn't easy. M-Commerce has just barely made the conversation, let alone the financial and segmentation review, but we're interested and willing to date. Now here comes F-Commerce, strutting his social media bling, all spiffy, full of promise, and Facebook-y.

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Watch Out, E-Commerce and M-Commerce: Here Comes 'F-Commerce' and He's Ready to Steal Your Girlfriend

Focus on the people. Focus on a meaningful conversation and you’ll learn the language. The tools will come. If you spend your time hiding from the tools because they’re overwhelming then you miss out on the best part which is the human connection.

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A New Language Called Social Media Is Here Like it Or Not!

Today now takes the actual content of a shared link and displays the most popular news that is being shared on LinkedIn and Twitter (of LI users who have integrated their Twitter profile) by industry. This means that, if I am in the Online Media industry for instance, I can cut through the chase of social conversations that are prevalent on social media sites and simply see the news that is being most shared by LI users in my industry. In other words, I can read the information that LI’s Professional Graph has determined important, and I can’t think of any more relevant filter that exists to cut through the noise.

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Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

You so often hear the argument that social media keeps people from forming real relationships, that it isolates people. Nothing could be further from the truth in my mind. I’ve received encouragement, advice, knowledge and support from dozens of people whom, without the Internet, I would have never met. SXSW is a great opportunity to form an even deeper relationship with my peers.

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SXSW 2011: The 10 People I Most Want To Meet At SXSW

Answer: A Facebook 'share' generates 3 times more revenue than a 'share' originating from Twitter. Check out this fascinating recent study for more details.

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A Facebook 'share' vs a Twitter 'share': Guess Which Generates More Revenue?

Facebook, Google, Yahoo have come up with features for group communication (e.g Facebook groups, Google groups, Yahoo groups and so on). However, there is difference in just being a part of a particular forum of an application and being a owner/part of a forum application itself.

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Emerging Role of Forums as an Effective Social Media Tool

There are a number of ways in which brands can benefit from the social media experience. From market research to the announcement and promotion of special offers and events, opportunities to leverage this technology abound both locally and globally. But for all of the hype and interest in social media, there are still plenty of folks who think it’s just a whole lot of talk about nothing.

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Social Media Engagement and Branding: The Seinfeld Guide