Sweeping the garage and emptying the dryer lint trap got me thinking again about the irony of dirt (work with me here) because blogging makes me listen and think differently. Dirt and circles…

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Irony of Dirt, Circles and Perhaps Social Media

Social… media. Media either exists or it doesn’t. Making media social is the trick, isn’t it? We’re on the verge of burning people out on the phrase, but I can’t seem to come up with any great alter…

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Social Media Is Two Words

I am a strong advocate of social media for business. I think if a company makes social media just about marketing, they are missing the big picture of the power and potential these emerging relati…

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Allow Social Media To Transform Your Strategy

Marketer extraordinaire Lee Odden sent me an email the other day asking my opinion on the question – Does social strategy need to come before tactics? It was an appeal that went out to any number of…

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Don’t Let Strategy Be An Excuse

 Photo by Halloween Jack Many nonprofits have are actively exploring social media – from dipping in their toes into the water with a low-investment experiment to jumping off the cliff.   One proble…

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What’s Your Nonprofit’s Social Media Measurement Strategy?