If the traditional outcome of conversation is somebody getting killed, why do we think our social experiments will turn out differently? Sure, the format of media changes the messages that are shared, up to a point, but the messages -- from their intended purposes to realized outcomes -- have had a far greater influence, if not overriding control, over the uses of media. New media aren't a phenomenon in culture; rather, every generation adopts new media and puts it to use in service of the phenomena of its culture. The tools are forever as novel as the purposes are traditional.

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All-Time Top 5 Ways to Measure Conversation

This is a great opportunity to give the Facebook community in question something to get excited about. If there’s very little information available, for example if it’s a secret event, this section should reflect that, building up some buzz and letting imaginations go wild. If there’s plenty of information that can be divulged, get it out there and give the invitees something to talk about.

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Creating the perfect Facebook event – Part Two

Thomas Pisello, in his post at the end of January 2011, hoped that technology and innovation would eventually cut through the inevitable social media noise, or messy web of “strings”. I agree with him on one point, some social media platforms are getting a bit noisy, but that doesn’t mean social media will empty out like a high school on Friday afternoon.

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Reducing Noise in Online Communities

There are a few simple content techniques that can be used by community managers to create more stories within and around a social media property. By making the most of these techniques, community managers and their digital PR and social media teams can create more engagement opportunities, give users a reason to return and often improve user acquisition levels in the process:

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Creating a Story in Social Media

One of the key building blocks in the acceptance of a social media policy is that it is created by multiple departments; otherwise you end up with a unilateral policy. Marketing will make it as minimalistic as possible so as to not have any limitations. HR will make it restrictive in line with its other policies. IT will close down as much as possible, and legal will have it unreadable, etc.

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Social Media Policy Unites Social Media Initiatives

Improvisation is the ultimate, adaptable “social” model of co-creation. Based on right-brain techniques improvisation for idea generation is becoming more common within the enterprise. It’s an idea whose time has come as co-created ideas, products, processes, business models, and processes for example often lead to better business outcomes, including, of course, revenue, as a recent New York Times article illustrates.

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A More Social, “Human” Model for Brainstorming Means Better Business Outcomes

Social media is all around us.

You lost your job? You have some experience marketing? Thinking about becoming a new media marketing consultant? You have a Twitter or Facebook account? Social media is big right now, is it not? You could be a social media consultant!

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What did your Social Media Consultant do before Social Media?

As I progress in the discovering of social platforms, I meet a whole group of evidences and assumptions, drawing a kind of “best practices” or “most encountered”. And it shapes as the long way of spending time to build something strong and sustainable. I tried to underline the long tail to truth and trust, that magnify the social network pleasure. and compared players as “assets”, who valued, time, participation and relevance to build global community value.

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The quiet way to social: Time, Trust and Truth

In the 1880s, industrialist George Pullman built a model company town for the workers of who built his railroad cars. The planned community consisted of homes, stores, and public spaces...all owned and operated by Pullman. It won awards for being a vast improvement over the tenements and unsanitary conditions to which most industrial workers were consigned, yet within a decade the residents had gone on strike, the town was annexed by the City of Chicago, and the state's Supreme Court required Pullman to sell all non-manufacturing property to private individuals.

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Company Towns Never Work: The Case for Third-Party Online Communities

Do you remember life before fax machines, email and searching online? Do you remember making an appointment to see your doctor to get an opinion without being able to Google professional and everyday opinions on your computer first? It’s like a movie you watched years ago with a plot that’s vaguely familiar but has no relevance to your current life.

I recently called for businesses to broaden their perspective of Social Media from an experimental stage of acting and reacting, to one of learning and leading through intelligence, participation,...

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The Future of Marketing Starts with Publishing Part 1

Sunday, April 25th is World Malaria Day and the United Nations is placing its hopes on you and the social graphs you’ve nurtured to finally end this deadly, yet preventable disease. You see...

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Can Social Media Help End Malaria? Let’s Find Out…

What would happen if you owned a newspaper but you asked your readers to do the distribution for you? The Washington Post has implemented the Social Graph from Facebook: Use your Facebook netwo...

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Facebook Open Graph: Washington Post and Future of Social News