Marketer extraordinaire Lee Odden sent me an email the other day asking my opinion on the question – Does social strategy need to come before tactics? It was an appeal that went out to any number of...

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Don’t Let Strategy Be An Excuse

For all the time and effort many businesses put into setting up in social media it is surprising that many could not answer to the question: “What next?” For some, the answer is: “We’re here and that’...

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Are You ‘Living’ or ‘Existing’ in Social Media?

This question of content and engagement strategy gets at the heart of how a company succeeds in bringing an audience to their website, keeping them engaged and even converting them to an action. ...

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Content and Passion...Finding The Right Social Media Content And Engagement Strategy

With the U.S. military recently allowing soldiers to use social media, news of the Israeli military ditching a mission apparently due to a soldier’s indiscretion on Facebook, the question comes up o...

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Does Social Media Compromise Military Operations?

While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about ...

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The 10 Social Media Metrics Your Company Should Monitor