The difference between service and spam is dependent on the recipient. If your community is comprised of people who don’t need or want your products or services, anything remotely self-promotional is spam. When your friends and followers are your customers or resemble them, sharing information about your business is expected and wanted.

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Is Your Social Media Activity a Service or Spam?

When it comes to the launch of new products, an increasing number of brands and PR companies are now looking to social media to compliment their traditional marketing and PR activities. In doing so, brands are seeing success in extending and enhancing their campaigns in a way that builds upon existing fan acquisition and engagement on networks such as Facebook, Twitter and YouTube, enabling them to interact with customers and introduce product and campaign concepts in a way previously unavailable.

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Four Ways Brands Can Use Social Media in New Product Launches

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Groupon in the Red Zone

What happens at your company when the CEO (or other high-ranking exec) takes to Twitter and shares something deemed inappropriate?

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Two PR Lessons from Kenneth Cole’s Twitter Mishap

We are certainly still very much at the beginning with this one. It surely can’t be too much longer before we see brands integrating QR codes to truly provide something fresh, unique and interactive to extend the product and brand experience in ways that traditional media and marketing activities couldn’t reach before.

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Three Ways QR Codes Can Be Used by Retail Brands in Social Media & Marketing Activities

Social media has changed the way we discover, share and listen to music forever. There, I said it. Although it would appear that the music industry today is a collapsing giant, saturated with artists scrapping with all their might to sign a big record deal and get their records played, things are not as bad for new artists as it would seem.

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6 Ways New & Emerging Music Artists Can Make The Most Of Social Media

A recent event with a brand left me wondering: where we should draw the line on using social media to serve a brand's needs?

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Invasive Social Media or Great Customer Service?

I have listened to a lot of CMR stations recently and unless I'm deaf, I haven't heard any imaging topicals for social media elements. No sweepers or promos for Facebook or Twitter.

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No Tweeters on your Country Music radio station?

Two back-to-back stories on Wired’s Danger Room may well presage a change in the way organizations approach social media. Unfollowed: Pentagon Deletes Social Media Office:

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Do Pentagon shifts signal the mainstreaming of social media?

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How to Approach Business Social Media Strategically

Over the years, I’ve written extensively about the need to extend opportunities abound in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business, it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning.

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The Social Compass is the GPS for the Adaptive Business

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Stone Age Online Marketing Alive In 2011!

It’s the first week of the New Year and everyone tends to feel like you have a clean slate to start with going into 2011.When it comes to social media those that are already using it can feel good thinking that they are ahead of the curve.

As retail brands and PR companies look for more and more ways to utilise their social media campaigns as we move into 2011, the integration of social media and e-commerce is sure to play a big role this year. With fan engagement and acquisition on Facebook continuing to present companies with the perfect platform to sell and promote their products directly to fans and customers, I have highlighted 5 points below as to how retail brands can make the most of their social media activities in 2011.

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5 Ways Retail Brands Can Successfully Integrate Social Media & E-commerce in 2011

How American Airlines has botched online communications with customers regarding its ticketing relationship with Orbitz.

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Does RealPolitik work in the Digital World?