Info Blog Reviews » public relations

The Relationship Behind the Sale

cgseo — Sun, 25 Apr 2010 19:53:14 +0000

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. When you close a deal, what’s your next step? When you sign the contract…

See more here:
The Relationship Behind the Sale

Is social media a requirement for PR pros?

cgseo — Mon, 19 Apr 2010 15:48:31 +0000

Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR p…

Go here to read the rest:
Is social media a requirement for PR pros?

PR Pros: Does Speaking On Background Work?

cgseo — Sat, 17 Apr 2010 13:11:21 +0000

I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even describe…

Go here to see the original:
PR Pros: Does Speaking On Background Work?

10 More Online Tools Every PR Pro Should Master (Part Two)

cgseo — Sat, 17 Apr 2010 09:30:53 +0000

A couple of weeks ago I compiled a list of 10 social media tools I believe every PR pro should master by the end of 2010. The response to the post was phenomenal and prompted me to look at some mo…

More here:
10 More Online Tools Every PR Pro Should Master (Part Two)

Do not-for-profits have more at risk when protecting brand reputation?

cgseo — Fri, 09 Apr 2010 13:18:05 +0000

What are you protecting when a crisis hits? Ultimately its your reputation – your brand reputation. Generally speaking, when your brand reputation takes a hit, so does your business. But in the …

See the original post here:
Do not-for-profits have more at risk when protecting brand reputation?

10 Free Social Media Tools Every PR Pro Should Master

cgseo — Thu, 08 Apr 2010 01:01:54 +0000

I’m always a bit hesitant about writing posts about social media tools. However, on this occasion I think the tools / resources I’m about to walk you through MUST be part of a modern communicator’s ar…

More:
10 Free Social Media Tools Every PR Pro Should Master

The Top Interactive PR Articles and Blog Resources

cgseo — Mon, 05 Apr 2010 14:28:10 +0000

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine, blogger outreach and the use of socia…

Here is the original post:
The Top Interactive PR Articles and Blog Resources

40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan – Mar)

cgseo — Sun, 28 Mar 2010 10:31:11 +0000

Compiled by Adam Vincenzini Late last year, I published my picks for the 99 most useful social media posts of 2009, a collection which was received really well. This year, I’ve been publishing 10 of …

More here:
40 of the Most Useful Social Media and PR Blog Posts of Q1, 2010 (Jan – Mar)

Five Steps to Social Media Success for Nonprofits

cgseo — Thu, 25 Mar 2010 15:06:43 +0000

Social media takes your donors beyond the brick and mortar, inviting them to engage with your organization on a more personal level. It humanizes your organization. A recent poll by Weber Shandw…

Originally posted here:
Five Steps to Social Media Success for Nonprofits

Re-Purposing Public Relations

cgseo — Thu, 25 Mar 2010 11:50:55 +0000

Re-purpose means to use or convert for use in another format or product. It would seem obvious that the definition and purpose of Public Relations (PR) needs to be re-purposed. The common definit…

Link:
Re-Purposing Public Relations