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Recent Comments
25th April 2010
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie. When you close a deal, what’s your next step? When you sign the contract…
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The Relationship Behind the Sale
19th April 2010
Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR p…
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Is social media a requirement for PR pros?
17th April 2010
I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even describe…
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PR Pros: Does Speaking On Background Work?
17th April 2010
A couple of weeks ago I compiled a list of 10 social media tools I believe every PR pro should master by the end of 2010. The response to the post was phenomenal and prompted me to look at some mo…
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10 More Online Tools Every PR Pro Should Master (Part Two)
09th April 2010
What are you protecting when a crisis hits? Ultimately its your reputation – your brand reputation. Generally speaking, when your brand reputation takes a hit, so does your business. But in the …
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Do not-for-profits have more at risk when protecting brand reputation?