Seth Godin, one of the most prolific thinkerss in the marketing industry, has a new book out called Poke The Box. It’s part of the Domino Project, a new publishing venture Seth has created. Earlier this year Seth and the Domino Project team put out a call for Street Team members for Poke the Box and I signed up as Seth’s projects are always interesting and it’s a great opportunity to try something new and learn. I was selected, along with about 60 others, to be on the inside.

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Why You’re Going To Hate Seth Godin’s New Book, “Poke The Box.”

Businesses are advised every day to be transparent in social media about everything they do. This includes who is tweeting and posting, why they are doing it, and what the followers should expect. Some even call for companies to declare their intentions as if people didn’t know they wanted to sell their products and services

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Does Social Media Transparency Matter in the "Real" World?

Continuing further with the series of blog posts on highlights from IBM’s Lotusphere 2011 event in Orlando, FL, a couple of weeks back, I thought I would go ahead today and share with you folks what, to me, was one of the major highlights from the entire week, which is, basically, sharing some further insights from, what I thought, was *the* best presentation from all of the keynote & breakout sessions that I attended while in there.

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IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson

Yesterday, I read a report in the American magazine The Atlantic which asked the question Should Employers Be Allowed to Ask for Your Facebook Login?

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Should your employer have access to your Facebook account?

There’s some speculation this weekend over the reasons why Twitter suspended three third-party mobile apps on Friday. Ubertwitter (now known as Ubersocial), Twidroyd and Ubercurrent were all suspended due to what Twitter described as "policy violations." What this means from the user point of view is that if you use any of these apps on your mobile device, it doesn’t update your tweets any more, neither the ones to and from your community, nor ones mentioning you or private messages. And you can’t send any yourself either.

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When Twitter and Entrepreneurs Collide: Twitter Suspends 3 Third-Party Mobile Apps

Trade Unions are beginning to put a fight when it comes to the implementation of Social Media Policies in companies. On the other hand, they seem to be faring without a policy themselves. An explosive mixture?

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Trade Unions and Social Media Policies: An Explosive Mixture

Search Engine Assassination. Have you heard about it? You will. This week, the SEO world was turned upside down when Google decided to drop JC Penney off the index because of spammy, keyword-rich backlinks found on sites other than its own to push up ranking.

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Oh Uh… Google Just Launches the SEA Industry

You take out full page ads in major newspapers for what was surely a hefty sum trying to explain your side of the story... You then decide to give away your food, for all intents and purposes... This is wrong on so many levels it scares me... You do not under any circumstances try and "buy" back your customers' trust. This is NOT what Social Media is all about. It's about engaging your customers and the general consumer. It's about being open and honest with them at ALL times, i.e. the Red Cross.

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Red Cross And Taco Bell - A Social Media Dichotomy

To be prudent in today’s Internet world, you need to be prepared to respond quickly and effectively to social media risks and threats before they affect your customers, suppliers, stakeholders or employees. You need to have someone to call who understands these challenges and can act on your behalf. At minimum, you need to be proactive and have a Social Media Risk Management Program in place that combines technical solutions, policies and procedures, and an emergency response plan.

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5 Benefits of a Social Media Risk Management Program

Twitter followers and Facebook fans are often labeled with a price tag, but are the added numbers really worth it?

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Do Purchased Twitter Followers Provide Real Value?

Companies and organizations often seek out social media consultants, but may not be achieving their desired results. By applying the 'DEEPER' method, you are more likely to get more depth and success with social media.

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Dig ‘DEEPER’ Into Social Media by Hiring Qualified Consultants

Sure, you can have conversations, but I believe part of a successful social strategy, in addition to an engagement strategy, is a content strategy. This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate.

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Does Your Social Media Department Have a Content Czar?

With the rise of enterprise social networks, and all of those messaging, micro-blogging, meet-up-ing, and connecting tools, the world of an internal organizational change agent must also have changed– but how?

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Social Media for Social Change — Inside the Organization?

Last week the Commonwealth Bank received a panning for its new social media policy. Going beyond guidance for staff in their use of social media, the policy made it a requirements that Commonwealth Bank staff tell their managers about any negative comments about the bank they see online. The policy also required that staff do everything in their power to have these negative comments removed from the internet, under risk of disciplinary action or even dismissal.

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Learning from the social media policy mistakes of the Commonwealth Bank

Before the world of social media the most worrisome part of a corporate training was that some people may not pay attention. For the presenter, the critical concern was that attendees would take notes on the training, including highly prized trade secrets, and tell then to their friends how boring it was. But now, with bloggers and Tweets, the social media risk is much higher: how can a corporate event planner prevent company training materials from ending up on the social media platforms? After all, with a simple click of the “tweet” button, a bored attendee can tarnish the presenter’s reputation while simultaneously releasing potentially confidential information. The risk from social media use is high.

Link:
Social Media at Corporate Trainings: Protecting Trade Secrets