A crucial part of social media is within a company and its employees. An employee can carry or hinder an organization’s message. Many companies are restricting all access to social networking sites such as, Facebook, to eliminate any temptation to socialize online during work hours. However, employees are finding ways to do so on their smart phones anyway. With an open door social media policy in place, employees can contribute to an organization by generating content and exposing their internal culture.

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Case Study: Cisco Systems, inc. Open Social Media Policy

Abstract:The Internet is now *Social*.

Corporations tend to fragment specific tasks, and for good reason. Efficiency requires structural fragmentation, a calibrated process to move along something as complex as a large company, a living organism complete with working parts.

Can a serenity prayer help social media marketers? Or what marketers can learn from self help fellowships.

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Can a Serenity Prayer Help Social Media Marketers?

Corporate blogs serve many purposes and one of the most important can be the “unfiltered voice,” provided by having a full page to work with to tell your story as opposed to having to craft a “statement,” that you hope will be used by the media when referring to your particular situation.

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Now this is how you use a corporate blog! Chrysler does it right after Twitter F-bomb

In the intense whirl of managing an online community, it’s easy to make grandiose plans but far harder to stick to them. Exciting events and milestones come and go, but it’s the steady forward thrust that really matters to ensure the continued growth of your community.

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The Benefits of an Editorial Calendar to Keep Your Community on Track

Almost every web site you visit has a link to their privacy policy hidden in tiny type in the footer of their pages. But who reads them? Fortunately, your browser is ready and willing to jump in and make sure the privacy policies you’re encountering on the web meet your preferences for web interactions – but it can only do so if the web site you’re visiting has a compact privacy policy in place.

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Compact Privacy Policy: A Breakdown

Fiverr.com is a $5 marketplace where people exchange ideas, services and products for a five-spot. Roughly a year old, the discount marketplace site attracts thousands of new, experienced, and would-be entrepreneurs. Offerings range from ranging from the practical (such as transcription services) to the bizarre.

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Fiverr.com Offers Great Value, but Bogus Testimonials are Costly

What you need to know about the changes in the UK's CAP codes, which now apply to unpaid social media spaces including user-generated content. As Vikki Chowney from Reputation Online pointed out in her presentation at the IAB seminar 'How to be Safe and Social' last week, there are two sides to being 'Safe and Social'. Protecting the user from content which may offend, distress, harm or infect. And protecting the brand from user generated content which could impact their reputation or legal status.

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Social Media: Staying the Right Side of the Law and the Extended UK Cap code

Storify bills itself as “a way to tell stories using social media such as Tweets, photos and videos.” It is, in fact, a content curation tool. You set up a story on any theme you like, then find just about any kind of content available on the Net and move it into a timeline over which you have complete control.

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Employees as content curators

We consumers are changing and so should marketing discourse. We are moving to pull-based models, we own conversations and change loyalties by a simple click away. Providers and advertisers are welcome to directly ask and get our cooperation and responses.

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First Buds of Contextonomics – User-side Personal Data Trading

Early last week, I came across an article that detailed goings-on at The Maryland Department of Public Safety and Correctional Services. During a recent job interview with the Department of Corrections, Officer Robert Collins was forced to give up the password to his private Facebook account.

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Employers, Facebook, Privacy, and Drawing the Line

Just for the hell of it, I Googled the term "Blame Social Media"... Care to guess how many results came back? Nearly 11 million...

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When In Doubt Blame Social Media

As social media maturity in organizations increases it begins to become clear that they must have a holistic, top-down approach. People require new skills; Communication infrastructures can't cope; Organizational design and dynamics must be improved; Agencies are attacking various elements of "social media" from their unique disciplines perspective, but sometimes at odds with the other corporate silos and their respective agencies. Social media in itself does not provide answers for how to react to these shifts.

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The Wizard Behind the Social Media Curtain Series

Over the past 1-2 years, I’ve been having a conversations with savvy folks lately who run in the social media / startup world about a sticky point that seems to have some complexity. That issue is privacy, ownership and portability of social graphs and communications by the “social employee” who does any outreach or relationship building on behalf of the company / brand that he / she represents. It’s a hairy issue.

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Who Owns Your Contacts and Communications?