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Make No Mistake. Facebook Will Own You.

23rd April 2010

So Chirp, the Twitter conference, was last week, with their big announcements about the future of the platform. This past week, not to be outdone, Facebook’s F8 conference has been going on. Here’...

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Make No Mistake. Facebook Will Own You.

Post tags: been-going, big-announcements, chirp, Facebook, future, past, past-week, platform, Twitter

A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

22nd April 2010

Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of ...

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A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

Post tags: been-working, daily-user, Getting Started, Media, over-the-past, past, Social Media, Strategy, the-past

B2B Integrated Marketing Communication: The Impact of Social Media

08th April 2010

Leverage the strength of B2B channel partners while gaining greater visibiltiy to your end-user customers. In the past, B2B integrated marketing communications (marcom) was about control—ensu...

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B2B Integrated Marketing Communication: The Impact of Social Media

Post tags: channel-partners, greater-visibiltiy, integrated-marketing, leverage-the-strength, Marketing, past, Social Media, strength, the-past, the-strength, your-end-user

Generation Y says “Yes” to the Convergence of Email and Social Media

05th April 2010

Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.The recent researches by eMarketer and Stron...

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Generation Y says “Yes” to the Convergence of Email and Social Media

Post tags: few-times, growth, past, recent-researches, social networking, survival, the-growth, the-past

5 Steps to Remedy a Failing Online Community

31st March 2010

Not all online communities for business succeed.  In fact, many fail.  The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 6...

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5 Steps to Remedy a Failing Online Community

Post tags: all-online, best practices, failure rate, few-years, over-the-past, past, popular-research, Social Media, the-past, topic-over

PR Crisis Management in the ‘Twitter Age’

21st March 2010

“In the Twitter age” is a term I heard this past week from a slightly frustrated public relations professional talking about how he’s been forced to modify his crisis management plan. And change h...

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PR Crisis Management in the ‘Twitter Age’

Post tags: been-forced, crisis, crisis-management, past, past-week, public relations, slightly-frustrated, Social Networks, Twitter

Ford wins PR Week Award for Best Use of Social Media!

13th March 2010

We’d like to extend our sincere congratulations to our client Ford Motor Company for this week’s win at the PR Week Awards! This past Thursday in New York (where we were all very dressed up, includi...

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Ford wins PR Week Award for Best Use of Social Media!

Post tags: awards, client, motor, our-client, past, public relations, sincere-congratulations, Social Media, thursday, very-dressed, week

Social ERP: What is it?

17th February 2010

I was sitting in front of Stacks, a Burlingame, California pancake house, this past Sunday morning, with my dad. We were talking about the notion of social enterprise resource planning, and what it ...

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Social ERP: What is it?

Post tags: Burlingame, California, Marketing, notion, pancake-house, past, resource-planning, Social Customer, social enterprise, Stacks, Strategy, sunday