Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape.

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How Will Social Search Affect Social Media and SEO?

One highly effective way of mobilising a Facebook community is through the use of page events, from both an online PR and engagement perspective. Whether it’s to signify a live announcement, the launch of a new form of product, or a real life event (a sale for example), the onus is on an organisation’s social media agency to ensure that the online buzz around these occurrences is as widespread as possible. Facebook events provide a great mechanic for engagement and create a recurring presence on users’ Facebook homepages once they have submitted their response to the event invitation.

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Creating the Perfect Facebook Event – Part One

There are a few simple content techniques that can be used by community managers to create more stories within and around a social media property. By making the most of these techniques, community managers and their digital PR and social media teams can create more engagement opportunities, give users a reason to return and often improve user acquisition levels in the process:

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Creating a Story in Social Media

Are the next innovations in social dependent on first upending our very premises and expectations?

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No Ghost In The Machine: The Case For a Social Renaissance, Part 1

In the online world, Content is King….and everyone wants a turn on the throne. Competition for eyeballs is fiercer than ever, and with such an influx of information hitting everyone all the time, it...

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Want to Make Great Content? Stop Making Excuses

In a previous post, I explained that your Community Manager is not a glorified marketeer, and that you should value building trust in your online communities. Without trust, your community cannot ac...

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How to Build Trust in Your Online Community: 8 Key Points

Your Google Profile is a very important part of your online identity. USA Today published a survey last week from The Creative Group about evaluating candidates for marketing and advertising ...

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3 Myths About Google Profiles and 2 Reasons to Have One Anyway

With the tidal wave of how-to articles, jargon and self-proclaimed “social media experts” hitting the online world, it’s easy for marketers and business executives to view social media as something ...

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Social Media is Simpler Than You Think

Businesses are only as strong as their customer base, and the same is true for web based businesses and their audience of only visitors and clients. Many people don’t understand that maintaining and online audience is constant work, and if you can’t figure out a creative way to stay in touch with your online customers and prospective customers, you’re going to lose their business.

Many people are searching for the right marketing techniques that will keep the interest of their audience members without annoying them or making them feel like they are constantly being sent promotional materials that just end up in the recycling bin.

One of the most successful marketing tools that online business owners have turned to is email advertising. This is a tactic that will reach your online audience right where they are: surfing the internet. It also eliminates waste and doesn’t take more than a click to delete if they’re not interested.

There are many reasons why choosing email advertising is a smart decision for online business owners that want to make the most of their advertising dollars. First of all, this type of advertising makes determining your ROI very easy, through link tracking and reception rates.

If you think that email advertising might be the method for communication that you’ve been searching for, you have to find a marketing service that will allow you to create the dynamic email advertisements that you need without charging you an arm and a leg to send them.

The best email advertising companies will offer you several levels of participation, so that you can try out the service without committing to a large investment in emails that might not work out. Start with a number of emails that represent just a fraction of your customer base, and after a week or so, compare the number of sales in that group to the sales in the rest of your base. If you notice an increase amongst the email recipients, you might want to try a larger round.

No matter which email advertising company you choose, be sure that they offer targeted distribution, meaning that they will help you to tailor your email announcements and product sales to people who are likely to respond favorably to them.

Snail mail is a thing of the past, so why are you still sending flyers about your business through the mail? Increase your sales and brand awareness with email advertising. Click here to learn more.

There’s an interesting phenomenon that comes with the vastness of the online world.We can get opinions from anywhere. The ubiquity of information means that not only can we comment or opine on anyth...

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The New Court of Public Opinion

An Online Survey from www.fabulis.com During the last week of February, 2010, fabulis sent out a survey to gay men regarding their online behaviors and attitudes.  Remarkably, more than 1400 peopl...

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The Online Gay Male in 2010- a Fabulis survey