Today I discovered Planely, a simple social network with a simple mission: Connect passengers on flights so they can carpool to the airport, get together at the terminal, or share cabs upon arrival.

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Planely: A social network that does one thing

Many of today’s articles and online discussions about social media are about the “media”. Frequently asked questions are “what is it?”, “how does it work?”, “how should I implement them?” Many innovations in Communication are looked upon from a conventional media perspective. Whether it’s about tweeting from a project or blogging as an alternative branche for corporate communications, the attention is predominantly on the media themselves. Much less communication attention is given to the processes web technologies enable.

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What if social media were telephones?

Last week I wrote about the ways in which customised snap-tags go hand-in hand with both traditional PR and social media campaigns. After a week spent looking further into the world of Snap-Tags I have outlined 5 key points below as to why more and more companies will soon be jumping on board.

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5 Reasons Why Customised Snap-Tags Are The Perfect Social Media Marketing Tool

The combination of smartphone technology and mobile broadband have lead to a brave new world of opportunity and possibility. It’s nothing short of a panacea. This is Internet 2.0. It’s been mo...

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The Smartphone Web: Welcome to Internet 2.0

The USPTO just granted Apple a patent for iGroups, a mobile social networking application that could have immense value in this arena, especially if the relevant features are released as part of a p...

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11 Uses of Apple’s New iGroups Mobile Social Networking Patent

“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relation...

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How SMEs Might Have To Embrace Social Cust Mgmt

The other day I posted about Nielsen’s stats showing that the over 25s (and over 35s in particular) are the most active on mobile social networks, as opposed to teens.   The other giant metrics f...

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Facebook, Twitter use takes off on mobiles

There’s so much positive hype about social media that sometimes its easy to forget the importance of maintaining perspective about it. Recently an acquaintance of mine stopped using Foursquare when ...

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When social media can be unsafe

Yandex, the leading search engine in Russia was quick to adopt Twitter. Last September they started publishing a list of the most popular Twitterati and including the service on their blog section, ...

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Yandex Release Russian Twitter Statistics

So last week I wrote about how I was bummed about the possibility that it was time to part with one of my favorite clients. You will be pleased to know that in an 11th hour brainstorm I came up wi...

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The dark side of good work in social media

demographics of social media use on mobile devices Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You...

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Women use social mobile more than men

A rather unlikely suspect has been making the rounds lately. And while you may have come to know this blog for covering the cutting edge communications and marketing tools, it may seem odd that this ...

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Email - the Silent E

Some celebrities make big bucks for their tweets, says news magazine Inside Edition. Notables such as Dr. Drew Pinsky, Kendra Wilkins and Lauren Conrad can earn between $5,000 and $10,000 for each e...

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It’s Time for the FTC to Regulate Celebrity Tweeting

I confess my eyes light up when I see a new blog comment or receive a new email, tweet, or Facebook message. I usually click their web link or look them up on LinkedIn to see who they are. I get g...

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Does Twitter Breed Narcissism?

[This blog post was cross-posted with my new Forrester blog at http://blogs.forrester.com/marketing/2010/02/single-id-what-consumers-think-and-why-it-may-not-matter.html.] I saw some interesting Forre...

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Single ID: What Consumers Think and Why It May Not Matter