Unlike last year when location-based services FourSquare and Gowalla dominated the discourse coming out of SxSW, this year's conference had way too many dimensions to declare a single company or technology as the clear winner. Some companies had great marketing and PR, but less than perfect applications. While others had mind-blowing apps, but PR and marketing that simply didn't rise above the daily din.

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And the Winner at SxSW is... 2D Barcodes

If you use Foursquare on an Apple or Android smartphone, you will notice a significant update to the app this week. Version 3.0 has been released, and with it come significant changes that not only change the app experience, but also show that Foursquare is maturing in its use and positions is clearly alongside Facebook Places, the other dominant location-based service

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Update to @foursquare with #4sq3 - Game-changing Location-based Marketing

Twitter chats are generally arranged in advance, and there is normally a pre-agreed theme. The conversations are centralised thanks to the humble hashtag, without which it would be rather difficult for multiple people to follow the ‘conversation’.

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6 Tips to Run a Successful Group Twitter Chat

Was I wrong? Yes, I was. I had completely missed a big idea that had nothing to do with organizational dynamics: Social media can be used to build and ignite a brand — even when the product is a political revolution! In fact, marketing has played an extremely important role in the shifting Arab political landscape.

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How Social Media Turned a Brand Into a Revolution

Do you ever have trouble managing that never ending to-do list for work, home and your social life? It’s time to make life a little easier. In today’s mobile friendly world, there are a wide variety of mobile applications available to help any business professional tackle that nearly impossible list of tasks. Unfortunately, with so many apps on the market, researching the best task managing program can take a lot of time, so we’ve decided to do the hard work for you

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3 Popular Mobile Apps for Managing Tasks

After device launches from INQ and HTC which have integrated Facebook into their software as well as a physical ‘Facebook’ button (currently in HTC’s ChaCha and Salsa phones), the social networking company has announced that many more devices featuring such functionality will appear this year.

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Facebook Integration for Upcoming Mobile Devices

Mary Meeker has been the leading financial analyst of the Internet for more than the last 15 years. Recently she left her long-time employer, Morgan Stanley, and joined the venture capital firm of Kleiner Perkins in the Silicon Valley. At a Google event in San Francisco last month she gave a brilliant review of the current state of mobile and explained how it is poised for explosive growth

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Meeker’s Mobile Vision Begs Questions About Location Apps

The power of the connected mobile device is changing the expectations of your visitors. The device is now truly powerful and being connected makes it infinitely useful. Visitors in store as well as on your mobile site have a new way to interact with your brand. This is not just a portable website.

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The Mobile Web Changes Customer Expectations

It could be said that there is not a great deal of difference between adding an app or bookmarking a site in a browser as the two experiences appear to be similar. However, the key difference is, undoubtedly, the placing of interactive functionality of an app above the content. As a result, consumers are beginning to always expect to receive a more immersive experience from an application – a big departure from simply clicking onto static website pages!

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Mobile Apps Change Website Experience

We are certainly still very much at the beginning with this one. It surely can’t be too much longer before we see brands integrating QR codes to truly provide something fresh, unique and interactive to extend the product and brand experience in ways that traditional media and marketing activities couldn’t reach before.

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Three Ways QR Codes Can Be Used by Retail Brands in Social Media & Marketing Activities

What playing Angry Birds can teach us about social media marketing. Aim at the right targets, plan ahead, and most importantly, have fun!

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What I Learned About Social Media from Angry Birds

According to many pundits in the social arena, 2010 was the year of Location-Based Services (LBS). Companies like Foursquare, GoWalla, Whrrl, SCVNGR, Yelp, Loopt, Stickybits, Mytown and many more startups took over the space. And of course, Facebook launched their Places and Deals platforms.

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MomentFeed: Making Sense of LBS for Business

Brett Relander from Tactical Marketing Labs describes how traditional media can be leveraged to include digital marketing and social media assets to reduce marketing costs and increase revenue in the digital age.

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The Future of Traditional Marketing

As much of a buzz word ‘integration’ is, I believe that really is going to be the key to effective digital marketing plans this year. Instead of it becomes an either/or situation with Mobile and Social, both can be used, in tandem to deliver effective results.

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Here’s to integration in Mobile Marketing and Social Media