There are a few simple content techniques that can be used by community managers to create more stories within and around a social media property. By making the most of these techniques, community managers and their digital PR and social media teams can create more engagement opportunities, give users a reason to return and often improve user acquisition levels in the process:

See the original post:
Creating a Story in Social Media

Excerpt from:
A Social Savvy Snowmageddon

One of the key building blocks in the acceptance of a social media policy is that it is created by multiple departments; otherwise you end up with a unilateral policy. Marketing will make it as minimalistic as possible so as to not have any limitations. HR will make it restrictive in line with its other policies. IT will close down as much as possible, and legal will have it unreadable, etc.

Here is the original post:
Social Media Policy Unites Social Media Initiatives

Are the next innovations in social dependent on first upending our very premises and expectations?

The rest is here:
No Ghost In The Machine: The Case For a Social Renaissance, Part 1

Social media is all around us.

You lost your job? You have some experience marketing? Thinking about becoming a new media marketing consultant? You have a Twitter or Facebook account? Social media is big right now, is it not? You could be a social media consultant!

Read more here:
What did your Social Media Consultant do before Social Media?

Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of ...

Read this article:
A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

Social Media listening is all the rage these days, yet many companies are still struggling to do it right because the tendency is to substitute technology for business objectives and processes.  ...

View original post here:
The 3 Critical Ws of a Successful Social Media Listening Program

This week has been rife with examples of organizations that have had a rough go in the media. The week began with the social media storm surrounding GreenPeace, Sinar Mas and Nestle, playing ...

Read the original post:
Crisis Media Preparation – 6 Crucial Rules

Three months ago, I published the media prediction that Facebook would “open” up its network by simply allowing people to let others follow them even if they were not friends. They are going two s...

Read more here:
The opening up of Facebook and what happens next

Kevin Kelleher of GigaOM believes that “books are becoming a fringe media.” He writes: Like other media, books will change to adapt to the new readers, and I think this means less non-fiction. Ev...

More here:
Are books -- electronic or not -- becoming "fringe media"?