Even if you're not skilled at writing pretty sentences, you can use these tips and tricks to be a successful blogger.

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How To: Be a Great Blogger When You're Not a Great Writer

Guest writer Kristina Allen, Online Marketing Manager at ion interactive, describes her approach to using Slideshare presentations. "Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint."

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Top 5 Slideshare Marketing Tips

Did you celebrate? I know far more people who are NOT on Twitter than who are. I know people who outwardly question Twitter’s utility or ability to connect people from around the world in an instant. And I know more B2B Marketers who maybe have a Facebook page but are not on Twitter, do not blog and who question social media’s importance in the world of B2B Marketing, in Marketing in general. Heck, even in the world at large.

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Why You Should Have Celebrated Twitter’s Birthday

While Coke Zone is considered to be a valuable point of interaction with consumers, what’s more interesting is that using social media has allowed Coca-Cola to break out of the stop-start cycle of more traditional media campaigns and to start engaging on a more frequent, ongoing basis. Coca-Cola’s social media strategy is clearly about long-term sustainable engagement, developing advocacy and encouraging brand loyalty.

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Coca-Cola Cuts Ad Spend by 6.6% and Invests More in Social Media

Viral videos depend upon the perfect combination of creative genius, market timing and an emotionally engaged audience. In other words, you have to get lucky. Betting on a video going viral is a great way to set up your campaign for disappointment. Branded entertainment is all about brands and content creators working together to tell a brand’s story in a compelling, organic way. Great branded content can achieve this goal and create value for brand and consumer whether it goes viral or not.

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Branded Entertainment vs. Viral Videos

When you say you want social media for your company, do you mean content marketing? Read this to find out.

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Why Companies That Say They Want Social Media Really Want Content Marketing

Communication strategies are a hallmark of of corporate marketing’s and public relation’s overall strategies. It used to be that one message could carry a television, radio, print and micro-site campaign. Once marketers became digitally enabled, that changed to be more targeted from a message of WE to a message of ME. Now with social, the rules for segmentation have changed all together. While customers still have the expectation of receiving personalized messages, the corporate approach to targeting has changed

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Communicating Specifically to the Masses: Social Content Management

Following my post on Measuring the Influence of Influence, I had the opportunity to ask Klout’s Joe Fernandez (@JoeFernandez) about his perspective on influence. I began by asking him how he defines influence. His answer: “Influence is the ability to drive actions.” Following is the rest of our conversation. We cover an eclectic array of issues, including why Justin Bieber has more Klout than Obama, Joe’s perspective on our “attention economy,” how the number of followers affects your Klout score, how The Adjustment Bureau is using influencers as early screeners, how to increase your own score, and much more.

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Interview with Klout’s Joe Fernandez on Influence and Why it Matters

A paradigm shift is occurring in online information dissemination, moving from compartmentalized to holistic. If you can't see the big picture, the effectiveness of your social media, website, blog, and other elements will be compromised.

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You Think Your Social Media Plan Looks Good, But What You Don't Know Will Hurt You

Can a serenity prayer help social media marketers? Or what marketers can learn from self help fellowships.

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Can a Serenity Prayer Help Social Media Marketers?

I always admire those folks that have genuine relationships with their clients. It’s a tough dynamic to perfect that’s for sure.

Over time expectations from an audience become fairly high and when dissatisfied the audience becomes a collective voice of negative influence. It would be wise for companies to apply the above model to their thinking processes and focus on the vital few issues which affect the functions,features, content and overall experience. After all, audience satisfaction is the primary influence over results.

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Social Media Usage Satisfaction

One of the most compelling changes of the new Pages format is the ability to extend brand interaction beyond your own Page by authoring and interacting with content across Facebook. The detail and the opportunity here are indeed fine.

Excerpt from:
The Finer Details of Administering Facebook Pages, Part 4

CRM, SCRM, Sales 2.0 are topics that always create debate and controversy. They are topics that everyone has an opinion about—and the opinions are varied. Sales professionals complaining about “spending more time updating the system than selling, “ managers worried about “are we getting the return on our investments in these systems,” vendors and consultants all weighing in with differing opinions on these systems – sometimes increasing the confusion.

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New Trends in CRM - an eBook!

I hope you get a kick out of these stories (in retrospect, some of them really are pretty funny…). But read them through – I’ve got some good old, “Full House” style, “Life lessons in 30 minutes” advice on failure that I think you’ll find useful.

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On Failure