19th April 2010

Social communities are the big thing right now. If you are in Facebook or LinkedIn then you’re already part of one or more, but what if you want to have your own community for your customers, members ...

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If I Build It They Will Come ... Won't They?

19th April 2010

Last week, Rachel Kay tweeted that she felt every PR professional should be on Twitter and LinkedIn. I found this statement to be bold and assumptive that social media is the Holy Grail for the PR p...

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Is social media a requirement for PR pros?

08th April 2010

What comes to mind when you hear the words social media? Do you think of sites that are popular today like Twitter, FaceBook, or LinkedIn? Do you think it is just for teens or that it is just a tool t...

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Social Media: Your Key To Competitive Advantage

30th March 2010

What do Foster’s, Nestlé, UBS, the City of Zurich and Starbucks have in common? They are all trying to figure out whether staff spending two to three hours on Facebook, Hi5, Xing, LinkedIn, Twitte...

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5 Reasons NOT to Seal Your Social Media Borders

23rd March 2010

Today, I posted a question on LinkedIn about whether Blogs and Tweets should have ghost writers. Personally,  I am not in favor of it. I believe that if you are going to share your thoughts and wis...

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The Ghost and Mrs. Blog

18th March 2010

Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that looks like...

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Legitimizing Your Lackluster LinkedIn