Social media sites like FaceBook and Twitter are revolutionizing the way companies market their products and services— or, at least, that’s what the internet marketing consultants, evangelists, guru…

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Social Media for Demand Generation: Silver Bullet or Snake Oil?

How do you persuade people to pay for something they’re used to getting for free? This is the problem faced by many service providers in the internet world, with both Twitter and Times Online trying…

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What Twitter and Rupert Murdoch Can Teach You about Marketing

The combination of smartphone technology and mobile broadband have lead to a brave new world of opportunity and possibility. It’s nothing short of a panacea. This is Internet 2.0. It’s been mo…

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The Smartphone Web: Welcome to Internet 2.0

Owning or managing your own business can be very stressful, and many people have so many things to think about on a daily basis that they don’t even realize they are ignoring one of the most important business processes: internet marketing. Research has shown that millions of people turn to the internet first when they want to find a product or service, and you’ve got to figure out a way to take advantage of this ready-made audience.

Traditional marketing usually consists of creating promotional materials that can be distributed and disseminated in a number of different ways, usually through print, radio, or television advertising. While these methods have been proven successful to a certain extent, they won’t be enough to keep you fresh in the minds of web surfers.

Internet marketing is an amazing tool for entrepreneurs, because it never closes, it can’t be torn down or covered with another advertisement, and it isn’t so permanent that you can’t make changes if your product or service suddenly becomes different.

Something that you have to understand about internet marketing is that it is always most successful when it happens in a wide variety of ways, all at once. This means that you have to find a way to combine search engine optimization techniques, with email advertising, website linking and other tactics in order to build quality brand awareness.

When you talk to most new internet business owners about internet marketing, you are likely to see their face become a little frustrated and very confused. Because there are so many different ways to go about it, choosing the right methods can be difficult.

If you want to take advantage of all the different ways that internet marketing can help to propel your business to the top of its industry, but you don’t want to waste time making silly novice mistakes, you might want to consider using an established online marketing firm to design and execute your campaigns.

The best internet marketing companies are the ones that have been around for a long time, and that have proven over and over again that they can increase visibility and sales for their client companies. Don’t be sucked in by fly by night companies that tell you they can double your traffic overnight, because these claims are often much too good to be true.

Don’t waste your time on marketing techniques that won’t get you noticed in the audiences you’re targeting. Click here to learn more about internet marketing.

The Federal Communications Commission will submit to Congress on Tuesday a 10-year plan that aims to make high-speed Internet the dominant communication medium in the U.S.: The blueprint reflects…

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FCC Plan Would Make U.S. High-Speed Internet a Common Medium