Over the past couple of months as we’ve been working with clients at Make Good Media, we noticed a social media trend I thought I would share. It has to do with Twitter. As an active, daily user of ...

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A Problem Affecting Twitter’s B2B Marketing Adoption (It Ain’t Easy)

Have you read Switch by Chip and Dan Heath yet? If you haven’t, go over here and order it. (Amazon affiliate link) I’ll hang out. Good? Okay. One of the concepts they talk about that I...

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7 Steps to Executing a Pilot Project

What I'm about to say won't be popular with everyone who's running a small business. It's just this: before rushing into creating a Facebook page, Twitter account, business blog and so forth, invest s...

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Small Business: Your Social Media Strategy is Your Best Investment

I recently discussed the value of creating a social media program to a group of individuals looking to create an ambassador program for their company. The discussion focused on how to build enthusia...

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Toolkit for Launching a Social Media Ambassador Program

Social media takes your donors beyond the brick and mortar, inviting them to engage with your organization on a more personal level. It humanizes your organization.   A recent poll by Weber Shandw...

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Five Steps to Social Media Success for Nonprofits

Almost a year ago I wrote a post called 5 Reasons Social Media is Like Sailing that was well-received. It’s time to update that post. Since then I’ve come up with more reasons sailors might just have ...

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10 Ideas to Help Business Navigate Social Media

Guest Post by Emily Bennington   I shot a video recently where my first boss said I was “a bit of a mess” out of college. Some people have asked if I was offended by that statement and the answe...

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Avoiding Rookie Mistakes...It’s the Little Things, Stupid

I was asked recently by a potential client what my “philosophy of the web” is. What seemed like a strange question at first made perfect sense when I thought about it. "mediocrity now howls in pr...

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Make it Simple, Focused, High-Performance, and Polished: My Web Philosophy

Find more photos like this on So You Think You Can Do Social Media Guest post by Kira Marchense Note From Beth:  Since 2007,  I've been using, adapting, and remixing the Social Media Gamesocial medi...

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What Happens When You Introduce 350 Staff to Social Media

Are you working on a new community with big time bells and whistles that caters to a niche that you just know has been waiting for a place to call home? If so, I encourage you to push ahead full ste...

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Growing a new community is hard work and may not change people's habits

I have a lot of people ask me where I went to school, and what I studied in order to set myself up for the career path I have now. So it’s time for me to come clean with my dirty little secret: I d...

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My Dirty Little College Secret

Online communities are not neutral.  They fundamentally change the nature and way a company does business.  All too often, an organization creates a social strategy and thinks nothing will be altered ...

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Social Media =Organizational Change!

by Charlene Li Like many parents, I try to take steps to keep my kids safe online, making sure that they understand not to share personal information online, or even to use their real names. They...

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Google Buzz and Kids – Parental Control Nightmare

At a recent business networking meeting, I shared some tips for getting started with social media with my colleagues. One of the tips involved checking out what other people are saying about your ...

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Tuning into the Conversation with Google Analytics

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