Info Blog Reviews » Forrester

Social Media: We’ve Only Just Begun

cgseo — Fri, 23 Apr 2010 12:15:59 +0000

You can believe all the Forrester reports and eMarketer statistics you want, but the truth is when research firms survey people about social media, they normally ask social media people. Citibank aske...

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Social Media: We’ve Only Just Begun

Behaviorgraphics Humanize the Social Web

cgseo — Mon, 22 Mar 2010 13:08:13 +0000

In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester ’s Josh Bernoff, Remy Fiorentino, and Sarah Glass released a report that introduced us to Soc...

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Behaviorgraphics Humanize the Social Web

How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor

cgseo — Mon, 08 Mar 2010 17:09:15 +0000

[This blog post was cross posted with my new blog on Forrester's Interactive Marketing blog: http://blogs.forrester.com/marketing/2010/03/tripadvisor-and-mass-influencers.html] In the Forrester repor...

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How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor

What do analysts actually do?

cgseo — Fri, 05 Mar 2010 06:15:00 +0000

As you think about the debate about Forrester's blogging policy, I'd like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this ...

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What do analysts actually do?

Twitter’s Big Secret… It’s Hard Work

cgseo — Wed, 24 Feb 2010 22:28:59 +0000

Inspiring this blog post is Augie Ray of social media and Forrester fame, who tweeted this gem today: The latest numbers show most people give Twitter a 10-tweet tryout and give up. Augie wanted ...

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Twitter's Big Secret... It's Hard Work

Single ID: What Consumers Think and Why It May Not Matter

cgseo — Tue, 23 Feb 2010 09:41:00 +0000

[This blog post was cross-posted with my new Forrester blog at http://blogs.forrester.com/marketing/2010/02/single-id-what-consumers-think-and-why-it-may-not-matter.html.] I saw some interesting Forre...

The intersection of personal and corporate brands

cgseo — Fri, 19 Feb 2010 06:09:00 +0000

I attending the SMC event a few nights ago and one topic that came up was Forrester’s recent decision of not allowing their analysts to blog about social media unless it was on the official Forreste...

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The intersection of personal and corporate brands

Business Blogging: Is There a Right or Wrong Way?

cgseo — Wed, 17 Feb 2010 19:41:49 +0000

Search Engine Land blogger Ciarán Norris says there is no right way to blog. He cites Forrester's recent policy decision to require its analysts to blog at Forrester.com, which seems like the wr...

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Business Blogging: Is There a Right or Wrong Way?