23rd April 2010

You can believe all the Forrester reports and eMarketer statistics you want, but the truth is when research firms survey people about social media, they normally ask social media people. Citibank aske…

See original here:
Social Media: We’ve Only Just Begun

22nd March 2010

In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester ’s Josh Bernoff, Remy Fiorentino, and Sarah Glass released a report that introduced us to Soc…

Go here to see the original:
Behaviorgraphics Humanize the Social Web

08th March 2010

[This blog post was cross posted with my new blog on Forrester's Interactive Marketing blog:  http://blogs.forrester.com/marketing/2010/03/tripadvisor-and-mass-influencers.html] In the Forrester repor…

Originally posted here:
How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor

05th March 2010

As you think about the debate about Forrester’s blogging policy, I’d like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this …

Link:
What do analysts actually do?

24th February 2010

Inspiring this blog post is Augie Ray of social media and Forrester fame, who tweeted this gem today: The latest numbers show most people give Twitter a 10-tweet tryout and give up. Augie wanted …

Here is the original post:
Twitter’s Big Secret… It’s Hard Work

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