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23rd April 2010
You can believe all the Forrester reports and eMarketer statistics you want, but the truth is when research firms survey people about social media, they normally ask social media people. Citibank aske...
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Social Media: We’ve Only Just Begun
22nd March 2010
In 2007 Charlene Li, then at Forrester Research, now running the Altimeter Group, along with Forrester ’s Josh Bernoff, Remy Fiorentino, and Sarah Glass released a report that introduced us to Soc...
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Behaviorgraphics Humanize the Social Web
08th March 2010
[This blog post was cross posted with my new blog on Forrester's Interactive Marketing blog: http://blogs.forrester.com/marketing/2010/03/tripadvisor-and-mass-influencers.html] In the Forrester repor...
Originally posted here:
How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor
05th March 2010
As you think about the debate about Forrester's blogging policy, I'd like to share a little more about how the opinions you read from Forrester analysts come about. With 15 years experience in this ...
Link:
What do analysts actually do?
24th February 2010
Inspiring this blog post is Augie Ray of social media and Forrester fame, who tweeted this gem today: The latest numbers show most people give Twitter a 10-tweet tryout and give up. Augie wanted ...
Here is the original post:
Twitter's Big Secret... It's Hard Work
23rd February 2010
[This blog post was cross-posted with my new Forrester blog at http://blogs.forrester.com/marketing/2010/02/single-id-what-consumers-think-and-why-it-may-not-matter.html.] I saw some interesting Forre...
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Single ID: What Consumers Think and Why It May Not Matter
19th February 2010
I attending the SMC event a few nights ago and one topic that came up was Forrester’s recent decision of not allowing their analysts to blog about social media unless it was on the official Forreste...
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The intersection of personal and corporate brands
17th February 2010
Search Engine Land blogger Ciarán Norris says there is no right way to blog. He cites Forrester's recent policy decision to require its analysts to blog at Forrester.com, which seems like the wr...
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Business Blogging: Is There a Right or Wrong Way?