While more and more brands embrace social media as part of their marketing or operational strategy, many of them do so with great fear in their hearts. They craft social policies aimed less at behavio...

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Social Strategy: Plan a Catastrophe

In the last few months there's been a lot of discussion about social media being a part of everyone's job and how each department in an organization needs to embrace social media and apply it to its o...

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Customer Relationships Going 2.0: What to expect