Are the next innovations in social dependent on first upending our very premises and expectations?

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No Ghost In The Machine: The Case For a Social Renaissance, Part 2

Are the next innovations in social dependent on first upending our very premises and expectations?

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No Ghost In The Machine: The Case For a Social Renaissance, Part 1

Everywhere in meeting rooms across the country, agencies, marketing groups and C-levels are talking up the need for their companies to “go digital” or “get digital” and in some places “be post-digital.” Plans are hatched to hire more talent, to infuse the enterprise with a new culture, to become social and to follow the shift consumers have already undertaken. Campaigns are launched, offices are moved and everyone can sit back and pat each other on the back. Right? Wrong.

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Digital Talk is Cheap

Congratulations! You’ve taken that first step toward taking your brand into the digital space by bringing a social media team on board. Now, who are the first people these folks should meet with? The...

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Social Media Strategy: Are You Marketing or Communicating?

We talk a lot about the digital revolution that traditional media is being put through: upheaval, readership and audience shrinkage, bankruptcy, pay walls… What’s the situation really like? T...

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Is Traditional Media Dead?

So Jamie scooped me, but yes, we did present our session on Truth and Authenticity in the Digital Age at ASAE’s Great Ideas conference yesterday (Monday) at 3 pm (Colorado time). Here’s the p...

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Great Ideas at Great Ideas

I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted. For a while...

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Do Big Brands Exploit Mommy Bloggers Who Work for "Prizes and Rewards"?