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10 Tips to Inspire Your Audience to Take Action in Social Media

It is not about the quantity. It is ALL about the quality and using customer language and benefits to frame the problem and the solution.

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How To Create Killer Content: Speak To a Customer

Here are some easy tips to increase your online sales:

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Four Tips to Keep Your Customers Shopping

Social communities are the big thing right now. If you are in Facebook or LinkedIn then you’re already part of one or more, but what if you want to have your own community for your customers, members ...

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If I Build It They Will Come ... Won't They?

According to Mark Cuban, you should never listen to your customers. Does he really mean this? No,  what he is saying is that marketers must take matters into their own hands when it comes to ...

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Stop Listening To Your Customers

This isn’t a post about how, as @MegFowler puts it “If you make a crappy product and treat your customers badly, all the “connecting” and ‘conversation’ in the world won’t save you”. We have lots of...

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A Hidden Value of Social Conversations: Recognize the Suck

Do you have a plan for when your customers or prospects tweet your pricing? Do you have a process or workflow that will respond to someone when they crowdsource your pricing? This is the new frontie...

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Customers: Do You Freak When They Tweet?

If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Just consider the...

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5 Social Media Tips for Ecommerce Marketing

“If you have a screwed-up customer process and you deploy Salesforce, all you do is screw your customers faster,” he said. Brett Queener is, admittedly, not the “guru” of social customer relation...

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How SMEs Might Have To Embrace Social Cust Mgmt

I don't think you can call a new solution "Social CRM" until you are connecting new social data sources to the sales data of your customers. CRM is about operationalization and efficiency. And ultim...

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What Defines Social CRM?

18 Use Cases That Show Business How To Finally Put Customers First Social and CRM: How Companies Will Manage Their Social Relationships Over the last six months, I’ve been working closely with Ray...

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Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management