While certain positions are up for debate, there is no escaping the fact that we're going to need more folks who can manage the social media aspects of a content marketing engagement.

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What Makes an Exceptional Social Media Manager?

The strategy of curating comments can create a deeper breadth of content as it grows beyond the post and readers will come to expect the comments to be of value. In some ways this angle takes a step back from the Internet as a new two-way dialogue model and towards the old one-way broadcast model.

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Curating Comments for Added Content Value

Storify bills itself as “a way to tell stories using social media such as Tweets, photos and videos.” It is, in fact, a content curation tool. You set up a story on any theme you like, then find just about any kind of content available on the Net and move it into a timeline over which you have complete control.

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Employees as content curators

I have to give honest feedback about my fears as a social media professional. Whether I am just taking the pressure off, admitting I am human, or simply fearful that “all-eyes-are-on-me,” I gotta admit, it’s a scary world out there! Here are my top 5 fears.

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I’m Not Perfect: My Struggles as a Social Media Professional

You’ve already built a relationship with the core; now focus your attention on strengthening it. The best way to build this relationship is to deliver a consistent stream of content that is custom-tailored for your regular readers.

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Why You Should Deliver “The Usual” To Your Blog Readers

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Google’s New Approach to Content: Maybe Our Blog Will Benefit

Do you speak CEO? What marketers need to think about when they enter conversations with CEOs.

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The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs

When Robert Keane launched Vistaprint in 1995, he never could have envisioned it would become the world’s leading provider of printing services to small businesses. What are those printing services? For many, it’s all about the low-cost business cards Vistaprint has become synonymous for. But it’s much, much more than that. The company recently launched branded apparel to add it to its extensive list of offerings for small businesses. Moreover, for the 2011 fiscal year, global revenue is expected to net around $785-$800 million, with business cards only estimated to be 1/3 of that figure, according to Keane.

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Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Future of the Business Card

Continuing further with the series of blog posts on highlights from IBM’s Lotusphere 2011 event in Orlando, FL, a couple of weeks back, I thought I would go ahead today and share with you folks what, to me, was one of the major highlights from the entire week, which is, basically, sharing some further insights from, what I thought, was *the* best presentation from all of the keynote & breakout sessions that I attended while in there.

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IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson

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Why Quality Content is Important

Bumi replies by saying "Listen to me, Aang. There are options in fighting, called jing. It's a choice of how you direct your energy...". He goes on to explain that there are three types of Jing: Positive, Negative, and Neutral. Positive Jing is when you are attacking and on the offensive, Negative Jing is when you are retreating and you are on the defensive, and Neutral Jing is when you seemingly do nothing. This, however, is not the case as Neutral Jing, in reality, is waiting so you can watch, and listen to your opponent waiting for the exact right moment to attack.

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The Jing of Social Media

Sure, you can have conversations, but I believe part of a successful social strategy, in addition to an engagement strategy, is a content strategy. This is especially true for B2B (business-to-business) companies who’s customers are looking for more and more information and have less time to call on a company for an explanation by an engineer or sales associate.

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Does Your Social Media Department Have a Content Czar?

It doesn’t matter if you’re a blogger, copywriter, marketer or another type of professional; you need content and lots of it. In other words, content marketing is now a requirement for success.

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Content Marketing Resources: 5 Sites You Must Read Today

Will this work? I have some sympathy for these content providers. I read multiple stories from the New York Times every day, and I never click on ads or do anything else that would earn them a penny. I like hearing a first hand view from one of their reporters in Cairo, but I'm not helping to pay his salary.

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Pay As You Go: Charging for Internet Content

Many creative types get frustrated when they work in a B2B situation, or any other industry that may be much less sexy than consumer technology, fashion, sports, or entertainment. Everyone wants to focus on creating the right content — content that will attract positive attention, better SEO and social media viral goodness. But what if you’re selling network cables? dumpster covers? toilet seats? the sticky stuff that keeps rugs from unraveling? What do you have to work with? Plenty.

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3 Ways to Get Great Content From Your Boring Business