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Why Companies That Say They Want Social Media Really Want Content Marketing

17th March 2011

When you say you want social media for your company, do you mean content marketing? Read this to find out.

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Why Companies That Say They Want Social Media Really Want Content Marketing

Post tags: b2b, best practices, content, content strategy, content-marketing, Facebook, Marketing, Social Media, social media strategy

Don’t Let the Social Media Tail Wag the Content Marketing Dog

20th January 2011

Social media or content: what's in charge of your marketing? The power of content, channeled through social media, as demonstrated by the travels of one blog post.

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Don’t Let the Social Media Tail Wag the Content Marketing Dog

Post tags: content-marketing, digg, Facebook, Marketing, reddit, social-bookmarking, Twitter, yes

Content Marketing Lessons of the Top 10 Retweets of 2010

19th December 2010

Post tags: content-marketing, Social Media, Twitter, yes

The New Rules of Thought Leadership Marketing (Part 2)

23rd April 2010

B2B content marketing has changed, especially with the advent of social media. Last week I talked about the first two of six new rules of thought leadership marketing. These rules are primarily abou...

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The New Rules of Thought Leadership Marketing (Part 2)

Post tags: advent, content-marketing, Marketing, six-new, Social Media, Strategy, the-advent, the-first, thought leadership

The New Rules of Thought Leadership Marketing

16th April 2010

B2B content marketing has changed, especially with the advent of social media. This post is not about the technology – it’s primarily about how behaviors and expectations have changed – and the chan...

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The New Rules of Thought Leadership Marketing

Post tags: advent, chan, content-marketing, how-behaviors, Marketing, Social Media, Technology, the-advent, the-technology