When Amanda Rose began was organizing a London Tweet-up with some of her friends in September 2008, she came across some interesting results. By connecting with the right people on the popular social network, she was quickly able to grow an event in two weeks from a gathering of friends to a sold-out 250-person (er, Twitter user) event, all to benefit a local charity.

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Harnessing the Power of Twitter—Twestival 2011

I say it takes so little to make a emotionally resonant story… you only have to tell a really little bit and people will fill in the rest.

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Telling a story doesn’t take much at all

When you say you want social media for your company, do you mean content marketing? Read this to find out.

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Why Companies That Say They Want Social Media Really Want Content Marketing

Abstract:The Internet is now *Social*.

The objective is very clear -- tell compelling stories and create content that your customers would find useful or insightful. That means much of the current product-centered content that companies produce doesn't qualify.

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SXSW 2011: Transmedia Content Marketing

Communication strategies are a hallmark of of corporate marketing’s and public relation’s overall strategies. It used to be that one message could carry a television, radio, print and micro-site campaign. Once marketers became digitally enabled, that changed to be more targeted from a message of WE to a message of ME. Now with social, the rules for segmentation have changed all together. While customers still have the expectation of receiving personalized messages, the corporate approach to targeting has changed

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Communicating Specifically to the Masses: Social Content Management

Today now takes the actual content of a shared link and displays the most popular news that is being shared on LinkedIn and Twitter (of LI users who have integrated their Twitter profile) by industry. This means that, if I am in the Online Media industry for instance, I can cut through the chase of social conversations that are prevalent on social media sites and simply see the news that is being most shared by LI users in my industry. In other words, I can read the information that LI’s Professional Graph has determined important, and I can’t think of any more relevant filter that exists to cut through the noise.

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Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

Brett Relander of Tactical Marketing Labs discusses the importance of measuring the results of your marketing efforts and provides tips on how to do it.

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How to Measure Results in Digital Marketing

In the intense whirl of managing an online community, it’s easy to make grandiose plans but far harder to stick to them. Exciting events and milestones come and go, but it’s the steady forward thrust that really matters to ensure the continued growth of your community.

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The Benefits of an Editorial Calendar to Keep Your Community on Track

Blogging is a powerful marketing tool you can use for engaging your existing customers while attracting potential new customers. It’s fast, efficient and a terrific way to build brand awareness and customer loyalty. Best of all --- it allows you to be seen as the industry expert while building trust and likability.

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3 Practical Reasons for a Small Business to Blog

There are more than 150 million blogs, according to Technorati’s “State of the Blogosphere” report. Given competition of that magnitude, why should people spend time reading yours? As a frequent blog consultant, I find the success impediment isn’t really the effort required, but rather a planning deficit. Most blogs fail not due to quality, but due to randomness.

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Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word

Facebook, Google, Yahoo have come up with features for group communication (e.g Facebook groups, Google groups, Yahoo groups and so on). However, there is difference in just being a part of a particular forum of an application and being a owner/part of a forum application itself.

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Emerging Role of Forums as an Effective Social Media Tool

Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape.

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How Will Social Search Affect Social Media and SEO?

I was hugely fortunate to develop this skill while running my former web content agency, New Arbor Enterprise. When you’ve got 100+ website articles to crank out in a week, you learn how to synthesize information quickly and

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How to Write Web Content Faster