In Master Sun Tzu’s The Art of War, on “Emptiness and Fullness” – Therefore good warriors (in this case, the fabled social media marketer) cause others to come to them (pull), and do not go to others …

Go here to see the original:
The Strategy of No Strategy

Social communities are the big thing right now. If you are in Facebook or LinkedIn then you’re already part of one or more, but what if you want to have your own community for your customers, members …

See the original post here:
If I Build It They Will Come … Won’t They?

Last week, I wrote a blog post about finding the right mix of listening and creating content for online communities or social media programs, and this week, I wanted to talk more specifically about …

View post:
The Role of Listening as a Community Manager

Social media strategy and usage in Communications departments requires a bit of a shift in traditional thinking.  Often, many organzational leaders view social media as a technological advancement –…

See the article here:
5 Best Practices for Social Media Strategy in Communications Departments

In a previous post, I explained that your Community Manager is not a glorified marketeer, and that you should value building trust in your online communities. Without trust, your community cannot ac…

Continued here:
How to Build Trust in Your Online Community: 8 Key Points