The introduction of the EdgeRank algorithm caused some commotion for the Facebook world last month, and for brands, the repercussions were felt far and wide with many left wondering where a sizeable chunk of their fan interaction and wall post appeal had disappeared to. The algorithm does a great job of preventing users from being spammed with content, but the effect of this on brand reach is a new hurdle for many of the more established fan pages on Facebook.

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EdgeRank – What Does It Mean for Brands?

Unless you’re one of the very few who have no recognizable photos online, there may not be much you can do regarding online facial recognition search.

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Put on Your Sunglasses! Facial Recognition Is Going Social

Social media has generated a flurry of organizational buzzwords and catch phrases — collaboration, enterprise 2.0, knowledge share, cloud computing, community, online reputation, social CRM, crowd sourcing... and the list goes on and on. One of the phrases that you hear more and more frequently is actually one that has been around for quite some time: employee engagement. (And one that is very near and dear to my heart.) With this renewed focus on engagement, organizations are now assessing how they can leverage social technologies to engage their most important audience, employees. And where better than the your company intranet? The corporate intranet is (or should be) the hub of all employee activity and transactions; where employees go to manage money, career, life events, and health. Taking your intranet to the next level means using social technologies to not only enhance the every day activities and transactions necessary for employees to learn, plan and do their jobs; thereby making them more efficient, engaged and productive: a social intranet.

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Creating a Social Intranet where Employees can Learn, Plan and Do

One of the main inhibitors with regards to a successful adoption of social software within the enterprise that I keep bumping into from fellow knowledge workers and, specially, their managers!, is that perception that social networking, you know, “things” like Facebook, Twitter, LinkedIn and the like are just for fun. Social spaces where you goof off at work and get away with it, because they are all hyped and everything, and everyone needs to be there. No business value. No value add at all. They have never been meant as serious (social) applications people can use to do business with their customers and business partners.

More here:
Social Networking Gets Serious – #prayforjapan

I’ve seen a number of Facebook groups pop-up and foster strong dialogue on a variety of topics. But, here’s what I want to know: What opportunities exist for brands to use Facebook groups? Have you seen any organizations use groups effectively? Or, are Facebook groups most useful among informal communities of people?

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Facebook Groups and Collaboration

It started in 1987 as a music event featuring hundreds of bands along Sixth Street playing showcases and it has grown into a world renowned event. It draws music fans along with media professional and major consumer brands to the lone star state’s capital for ten days of shows, panels, speakers and new product demonstrations. [Amusing music video included - ED]

Original post:
SXSW: 24 Years and Going Strong

In the intense whirl of managing an online community, it’s easy to make grandiose plans but far harder to stick to them. Exciting events and milestones come and go, but it’s the steady forward thrust that really matters to ensure the continued growth of your community.

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The Benefits of an Editorial Calendar to Keep Your Community on Track

Facebook, Google, Yahoo have come up with features for group communication (e.g Facebook groups, Google groups, Yahoo groups and so on). However, there is difference in just being a part of a particular forum of an application and being a owner/part of a forum application itself.

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Emerging Role of Forums as an Effective Social Media Tool

This diagram explains perfectly the multiple skills required by community managers - so don't allocate juniors to the task. It is way too important!

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Community Manager: Jack of All trades

Twitter chats are generally arranged in advance, and there is normally a pre-agreed theme. The conversations are centralised thanks to the humble hashtag, without which it would be rather difficult for multiple people to follow the ‘conversation’.

Link:
6 Tips to Run a Successful Group Twitter Chat

Just because it’s online, and not in front of a person, it doesn’t mean there is a new code of conduct. The best commercial boundaries are always based on elements of the above points. Social media engagement is just the same. The old rules of business apply here, too.

Originally posted here:
Social Media Engagement: The Old Rules of Business Still Apply

Day 3 of the Train the Trainers session was devoted to Digital Activism and facilitated by Mary Joyce. The learning objectives: To provide participants with a formula for training digital campaign strategy To reflect on how these modules might be used in their own trainings The session provided strategy theory and a simulation exercise based on creating a digital activism campaign for the Story of Electronics film (that now has Arabic sub-titles).

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E-Mediat Day 3: Digital Activism

So. Are you a Servant Leader? Do you give to receive? Social networking is about building relationships and sharing. Social networking is also about interaction and exchange. And depending on the quality of your input, or lack thereof, others will generally form their perception about you and your worthiness of their business … or friendship. What does your social media footprint say about you? Please tell me what you think.

Link:
Be a Good Social Networking Citizen ... Give to Grow

Continue reading here:
E-Mediat: Day 2 – The Networked NGO in the Arab World