I have had the unique opportunity to provide consulting services to a relationship company, helping them improve their communications. As part of the process I’ve learned a lot about their first meeting they hold with their clients, during this meeting they give first date suggestions, including:

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The Right Way to Make a First Impression: Social, Mobile, & Email

Companies and organizations often seek out social media consultants, but may not be achieving their desired results. By applying the 'DEEPER' method, you are more likely to get more depth and success with social media.

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Dig ‘DEEPER’ Into Social Media by Hiring Qualified Consultants

Social media strategy and usage in Communications departments requires a bit of a shift in traditional thinking.  Often, many organzational leaders view social media as a technological advancement –...

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5 Best Practices for Social Media Strategy in Communications Departments

We’ve been talking quite a bit about social CRM lately as I’m gearing up to present at the New Communications Forum in a few weeks.  I’ve really received some killer feedback on the Social CRM Proce...

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Company Outputs vs Customer Expectations in Social CRM

I’ve always believed in the sheer power of “living the brand” internally, which is where effective employee communications can play such a powerful role.  Recently I asked my communications colleagu...

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Brand Building: Why Employee Communications Matter

Dr. Mark Derbacher, Siemens Energy Sector Social media at Siemens has come a long way since a senior executive popped into the communications headquarters in Munich in 2006 and asked for someone to ta...

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Closing the Social Media Quality Gap, a Report from Siemens