I’m not training for a marathon, just the ability to at least run a 5K in the spring. But businesses who are looking to get started in social media can learn a lot from what I am going through now as I am trying to work my body into better shape.

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Comparing Social Media for Business with Training for a Marathon

Looks good 'on paper'

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Facebook Goes For Gold

Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter.

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A New Local Business Model for Twitter

Many of my peers in the industry will tell you about the importance of using Twitter in your business.  This is a true statement, however I look at tweeting in a very different way compared to what ...

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What you are tweeting about?

Twitter!  If I had a dollar for everyone who asked me if Twitter is a tool they can use in their business I would be able to retire tomorrow and live very comfortably.  I am on the fence right now w...

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Will Twitter eventually be a #FAIL?

During one of the roughest economic patches we've seen since the Great Depression, the business world saw a huge increase in the use of social networking for marketing purposes. Even now that we are c...

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How the Recession Sparked Social Media

Can social media suck you into believing you know everything? Absolutely.   I call this phenomenon the Social Media Cone of Silence … and it could be deadly for you and your business. ...

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Beware the Social Media ‘Cone of Silence’

Are you thinking about the use of Twitter in your small business?  How can this micro-blogging service help me promote my business?  Why is it important? My views on the overall importance of Twitt...

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Small Business: Is Twitter Important?

Why Marketing is Going Social First As of now, the marketing function has been the first to enter into the social media sphere. As the business function charged with communicating between brand and...

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Using Inbound Marketing & Social Media to Execute Corporate Strategy

We don’t do business with logos – we do business with people. If you are a business owner or leader, you should step out in front of your business and be personal in social media. Use your name, your ...

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Don’t Miss The Value of Being Personal

What are you protecting when a crisis hits?  Ultimately its your reputation – your brand reputation.  Generally speaking, when your brand reputation takes a hit, so does your business.   But in the ...

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Do not-for-profits have more at risk when protecting brand reputation?

Social media bookmarking sites are a wonderful way to market your business, product or service without breaking the bank. Sharing resources, data and content through social bookmarking, you’re able ...

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5 Ways to Market with Social Bookmarketing

Do you have a social media strategy for your business? Can you articulate what a social media strategy is? Don’t feel bad if you answered no. I’ve been meaning to write this post for a while an...

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The 3 Types of Social Media Strategy

This video is about 5 minutes long, but if you are interested in using the new relational platforms (e.g. Facebook, Twitter) on the Web to market yourself or your business, then it is worth your t...

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The New Marketing Paradigm

Do I really need a blog for my business? What will it mean for my company? I have a personal blog – why do I need a blog for my business? Business blogging is quite different to personal blogging in...

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How do I start a business blog?