Focus on the people. Focus on a meaningful conversation and you’ll learn the language. The tools will come. If you spend your time hiding from the tools because they’re overwhelming then you miss out on the best part which is the human connection.

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A New Language Called Social Media Is Here Like it Or Not!

Over time expectations from an audience become fairly high and when dissatisfied the audience becomes a collective voice of negative influence. It would be wise for companies to apply the above model to their thinking processes and focus on the vital few issues which affect the functions,features, content and overall experience. After all, audience satisfaction is the primary influence over results.

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Social Media Usage Satisfaction

Most people don’t realize they send out a message about themselves when they post on social media sites. Do you go the extra mile to engage with your friends OR are you all about spamming your biz opp, products or services? I see it happen every day and will typically unfriend a person who does this.

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Mastering the Art of Engaging to Build Relationships

Next time someone throws out there on the table the question whether it is a good time now to introduce video in your overall knowledge sharing, collaboration and social computing strategy, think about it twice, because it could well be your next big massive breakthrough. Even all of the way to the top! Executives love being featured in videos! Ask them!

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Shell All of That Knowledge, Please!

I’ve seen a number of Facebook groups pop-up and foster strong dialogue on a variety of topics. But, here’s what I want to know: What opportunities exist for brands to use Facebook groups? Have you seen any organizations use groups effectively? Or, are Facebook groups most useful among informal communities of people?

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Facebook Groups and Collaboration

One of the most compelling changes of the new Pages format is the ability to extend brand interaction beyond your own Page by authoring and interacting with content across Facebook. The detail and the opportunity here are indeed fine.

Excerpt from:
The Finer Details of Administering Facebook Pages, Part 4

Today now takes the actual content of a shared link and displays the most popular news that is being shared on LinkedIn and Twitter (of LI users who have integrated their Twitter profile) by industry. This means that, if I am in the Online Media industry for instance, I can cut through the chase of social conversations that are prevalent on social media sites and simply see the news that is being most shared by LI users in my industry. In other words, I can read the information that LI’s Professional Graph has determined important, and I can’t think of any more relevant filter that exists to cut through the noise.

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Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

In the intense whirl of managing an online community, it’s easy to make grandiose plans but far harder to stick to them. Exciting events and milestones come and go, but it’s the steady forward thrust that really matters to ensure the continued growth of your community.

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The Benefits of an Editorial Calendar to Keep Your Community on Track

Two weeks ago we launched the ComMetrics social media cost classification model (see also 2011 trends: The social media cost-benefit pyramid). Previous posts have addressed the social business maturity model, how to achieve better cost management – particularly while maintaining a high-quality Facebook page, and setting up a Facebook fanpage. Finally, we also outlined how to achieve better cost control for your Facebook activities.

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2 Tips for Smart Cost Management: Brand Promotion on Facebook

People are too obsessive about finding the perfect SEO strategy. They are so paranoid that if they do something wrong, all their hard work will be undone. The truth is that we have no idea how Google ranks sites in its index. We need to put aside any gossip we hear and simply work hard at coming up with a great site that people are going to want to visit. Don’t let the Google Sandbox intimidate you, especially since it probably doesn’t exist the way you think it does.

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Don’t Be Bullied by the Google Sandbox

I hope you get a kick out of these stories (in retrospect, some of them really are pretty funny…). But read them through – I’ve got some good old, “Full House” style, “Life lessons in 30 minutes” advice on failure that I think you’ll find useful.

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On Failure

Some 200 GE communicators gathered in Orlando from around the world to get steeped in a newly-thought-out model for communications. The conference included speakers from outside (I was one, PepsiCo’s Chief Communication Officer Julie Hamp was another) along with members of the communication team. But it wasn’t the speakers that set this conference apart. It was the panel discussions that turned the tables, with the panelists—communication leaders—asking questions of the audience.

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GE Takes Internal Conferences to a New Level

Building and supporting a knowledge network is not something you can just unwrap and plug in. The processes for creating and supporting knowledge networks need to be approached in a step-by-step fashion, and carefully considered from both social and technical perspectives. Here are 10 critical success factors to creating a useful and vibrant knowledge network.

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Knowledge Networks: How To Avoid Information Marriages of Convenience

Learn the secrets that all successful Facebook fan pages have used to rise to prominence.

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8 Secrets of a Successful Facebook Fan Page

You so often hear the argument that social media keeps people from forming real relationships, that it isolates people. Nothing could be further from the truth in my mind. I’ve received encouragement, advice, knowledge and support from dozens of people whom, without the Internet, I would have never met. SXSW is a great opportunity to form an even deeper relationship with my peers.

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SXSW 2011: The 10 People I Most Want To Meet At SXSW