Don’t you really hate these? There’s a sea change in consumer advertising, and it’s tangible. Traditional mass media advertising has been blindsiding consumers with the “commercial” for almos…

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Brand advertising doesn’t fulfill real time consumer needs

Companies are quickly ramping up to integrate social and digital media effectively into their marketing plans. Unfortunately that has been a tricky proposition given the already complex and fluid la…

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Top 5 social media marketing mistakes clients most often make (but can be avoided)

Some of America and Britain’s most prominent ‘tweeting’ journalists give their view…Social media has created incredible opportunities and challenges for public relations professionals.  While the ch…

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Twitter Pitching Etiquette: What works, what doesn’t…

In “Field of Dreams”, Kevin Costner was told “If you build it, they will come.” In reality, it takes much more than just building something, even a blog, to keep it healthy. Unfortunately, many woul…

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10 Steps to Avoid Your Blog’s Demise

In Master Sun Tzu’s The Art of War, on “Emptiness and Fullness” – Therefore good warriors (in this case, the fabled social media marketer) cause others to come to them (pull), and do not go to others …

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The Strategy of No Strategy