When Amanda Rose began was organizing a London Tweet-up with some of her friends in September 2008, she came across some interesting results. By connecting with the right people on the popular social network, she was quickly able to grow an event in two weeks from a gathering of friends to a sold-out 250-person (er, Twitter user) event, all to benefit a local charity.

The rest is here:
Harnessing the Power of Twitter—Twestival 2011

Guest writer Kristina Allen, Online Marketing Manager at ion interactive, describes her approach to using Slideshare presentations. "Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint."

Read more here:
Top 5 Slideshare Marketing Tips

A crucial part of social media is within a company and its employees. An employee can carry or hinder an organization’s message. Many companies are restricting all access to social networking sites such as, Facebook, to eliminate any temptation to socialize online during work hours. However, employees are finding ways to do so on their smart phones anyway. With an open door social media policy in place, employees can contribute to an organization by generating content and exposing their internal culture.

Here is the original post:
Case Study: Cisco Systems, inc. Open Social Media Policy

A routine criticism of Twitter I hear during social media strategy presentations is it moves by so quickly it’s impossible to follow all the tweets. That may be true, but there are ways around the apparent speed at which Twitter flies by on screen.

Read more here:
Slowing Twitter Down without a Fail Whale

We all remember the ‘Dell Hell’ of 2005, where journalist and blogger Jeff Jarvis vented about his frustrating dealings with Dell on his blog. This sparked a ‘blog storm’ as Dell consumers with similar frustrations linked to Jarvis’ blog, which eventually received widespread press coverage.

See more here:
Case: Dell Adapting to the Importance of Active Listening

I say it takes so little to make a emotionally resonant story… you only have to tell a really little bit and people will fill in the rest.

Link:
Telling a story doesn’t take much at all

Well, it’s now mid-March, and while I’m still no gym rat, my blogging resolution is where I have slacked the most. So in order to give myself and fellow blogger wannabes a jump start, I decided to put together a list of basic tips to follow when blogging.

See more here:
6 Blogging Tips from a Lapsed Blogger

When you say you want social media for your company, do you mean content marketing? Read this to find out.

The rest is here:
Why Companies That Say They Want Social Media Really Want Content Marketing

Abstract:The Internet is now *Social*.

The objective is very clear -- tell compelling stories and create content that your customers would find useful or insightful. That means much of the current product-centered content that companies produce doesn't qualify.

Here is the original post:
SXSW 2011: Transmedia Content Marketing

Communication strategies are a hallmark of of corporate marketing’s and public relation’s overall strategies. It used to be that one message could carry a television, radio, print and micro-site campaign. Once marketers became digitally enabled, that changed to be more targeted from a message of WE to a message of ME. Now with social, the rules for segmentation have changed all together. While customers still have the expectation of receiving personalized messages, the corporate approach to targeting has changed

View original post here:
Communicating Specifically to the Masses: Social Content Management

The bottom line is that the data generated from these tools has to be put in context and it has to be interpreted. It takes people to make sure collection systems are working properly, it takes people to analyze the data, and ultimately, it takes people to make the recommendations that will help you get the most out of social. Don’t mistake the tools for solution.

See the rest here:
Social Measurement…People vs Tools

While I’m definitely not advocating for hiding from the press when you’re in a tough situation, there is merit to taking the high road when you simply can never win and will never be given a fair shot to explain the situation. By doing so, we avoided making a bad situation worse. There is a big difference between talking to a reporter who’s trying to uncover the truth and talking to someone like this. You don’t have to talk to everyone.

Read this article:
Why “No Comment” is the Worst Thing You Can Say

This video shows how to take advantage of Facebook’s new profile design by placing custom images along the top of your profile and page that align nicely with your profile image.

Original post:
Video: Pimping Your Facebook Profile

The most important key to converting your agency’s blog visitors into leads is to have a strong “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a “Contact Us” form on your blog site is not very appealing to your blog’s visitors. It doesn’t count as your call to action.

See original here:
Create a Call to Action for Ad Agency New Business Through Social Media